Postmodern Graphic Design
Reference for movimentos históricos Postmodern Graphic Design. Reaction to Modernism (Wolfgang Weingart, April Greiman, David Carson).
Use case: grade modular responsiva; Rejects rigid grid and objectivity; Layering, collage, historical pastiche, irony

Historical Context
Reaction to Modernism (Wolfgang Weingart, April Greiman, David Carson). Example: Emigre magazine; MTV identity; Cranbrook work..
Source & Provenance
Imported from ara-mkr/claude-artisan · MIT · commit ae6d3ad · 2026-08-30
DESIGN.md
---
version: "alpha"
name: "Postmodern Graphic Design"
description: "Postmodern Graphic Design visual system, translated from the Claude Artisan catalog for use in digital products. Rejects rigid grid and objectivity; Layering, collage, historical pastiche, irony"
colors:
primary: "#e0247a"
background: "#efe9df"
surface: "#ffffff"
text: "#17171a"
accent: "#2b6df0"
on-primary: "#000000"
on-surface: "#000000"
on-accent: "#FFFFFF"
typography:
h1:
fontFamily: "Georgia, 'Times New Roman', serif"
fontSize: "4rem"
fontWeight: "700"
lineHeight: "1.05"
body-md:
fontFamily: "'Helvetica Neue', Arial, sans-serif"
fontSize: "1rem"
fontWeight: "400"
lineHeight: "1.6"
label-caps:
fontFamily: "'Helvetica Neue', Arial, sans-serif"
fontSize: "0.75rem"
fontWeight: "600"
letterSpacing: "0.06em"
rounded:
sm: "0px"
md: "2px"
lg: "16px"
spacing:
sm: "8px"
md: "16px"
lg: "32px"
components:
button-primary:
backgroundColor: "{colors.primary}"
textColor: "{colors.on-primary}"
rounded: "{rounded.md}"
padding: "16px"
button-secondary:
backgroundColor: "{colors.accent}"
textColor: "{colors.on-accent}"
rounded: "{rounded.md}"
padding: "16px"
card:
backgroundColor: "{colors.surface}"
textColor: "{colors.on-surface}"
rounded: "{rounded.lg}"
padding: "24px"
page:
backgroundColor: "{colors.background}"
textColor: "{colors.text}"
padding: "16px"
---
## Overview
Postmodern Graphic Design visual system, translated from the Claude Artisan catalog for use in digital products. Rejects rigid grid and objectivity; Layering, collage, historical pastiche, irony
- **Category:** historical
- **Era:** 1970s–1990s
- **Origin:** Reaction to Modernism (Wolfgang Weingart, April Greiman, David Carson).
- **Reference:** Emigre magazine; MTV identity; Cranbrook work.
- **Structural base:** grade modular responsiva
**Defining traits:**
- Rejects rigid grid and objectivity
- Layering, collage, historical pastiche, irony
- Mixed type, texture, decoration
- Expressive and subjective
## Colors
- **bg** — #efe9df
- **surface** — #ffffff
- **surface-strong** — #fff2b8
- **border** — #17171a
- **text** — #17171a
- **text-muted** — #514f52
- **primary** — #e0247a
- **accent** — #2b6df0
- **clash** — #ffce00
## Typography
- Display: Georgia, 'Times New Roman', serif
- Body: 'Helvetica Neue', Arial, sans-serif
- Mono: 'Courier New', ui-monospace, monospace
## Layout
- grade modular responsiva
- Use a responsive grid and preserve content hierarchy.
- Collapse columns below 768px without horizontal overflow.
## Elevation & Depth
- Rejects rigid grid and objectivity; Layering, collage, historical pastiche, irony; Mixed type, texture, decoration; Expressive and subjective; sombras e elevação
## Shapes
- Radius scale: 0px, 2px, 999px 4px 999px 4px.
## Components
- Buttons keep visible focus and predictable hover/pressed states.
- Cards use the surface and radius scale from the tokens.
- Forms expose persistent labels, textual errors, and keyboard focus.
## Do's and Don'ts
- Do: follow the tokens and the structural composition.
- Do: maintain WCAG AA contrast and `prefers-reduced-motion`.
- Avoid: using the style as decoration without functional hierarchy.
Technical Specs
CSS
/* Postmodern Graphic Design — design tokens */
/* 1970s–1990s | Reaction to Modernism (Wolfgang Weingart, April Greiman, David Carson), condensed */
:root {
/* color: clashing, ironic, layered */
--color-bg: #efe9df;
--color-surface: #ffffff;
--color-surface-strong: #fff2b8;
--color-border: #17171a;
--color-text: #17171a;
--color-text-muted: #514f52;
--color-primary: #e0247a;
--color-accent: #2b6df0;
--color-clash: #ffce00;
/* radius: irregular, intentionally inconsistent */
--radius-sm: 0px;
--radius-md: 2px;
--radius-lg: 999px 4px 999px 4px;
--radius-pill: 999px;
/* shadow: layered collage offset shadow */
--shadow-sm: 3px 3px 0 var(--color-primary);
--shadow-md: 6px 6px 0 var(--color-accent);
--shadow-lg: 9px 9px 0 var(--color-clash);
/* font: mixed, clashing type families */
--font-sans: 'Helvetica Neue', Arial, sans-serif;
--font-display: Georgia, 'Times New Roman', serif;
--font-mono: 'Courier New', ui-monospace, monospace;
/* text */
--text-xs: 0.75rem;
--text-sm: 0.875rem;
--text-base: 1rem;
--text-lg: 1.125rem;
--text-xl: 1.375rem;
--text-2xl: 1.75rem;
--text-3xl: 2.25rem;
--text-4xl: 3rem;
--text-5xl: 4rem;
/* space */
--space-1: 4px;
--space-2: 8px;
--space-3: 12px;
--space-4: 16px;
--space-6: 24px;
--space-8: 32px;
--space-12: 48px;
--space-16: 64px;
--space-24: 96px;
/* ease */
--ease-standard: cubic-bezier(0.68, -0.55, 0.27, 1.55);
/* extra: layered rotated collage border, mixed-type headline treatment */
--collage-tilt: -1.2deg;
--overprint-texture: repeating-linear-gradient(45deg, rgba(23,23,26,0.04) 0 2px, transparent 2px 6px);
}
/* ============================================================
Base component classes — Postmodern Graphic Design
Signature move: layered offset "collage" shadow (a solid color block behind
the surface, not a blur) plus a slight rotation, repeated on card, btn, and nav.
============================================================ */
body { margin: 0; color: var(--color-text); font-family: var(--font-sans); background: var(--color-bg) var(--overprint-texture); }
.nav {
display: flex; gap: var(--space-4); align-items: center;
padding: var(--space-3) var(--space-6); background: var(--color-surface);
border: 2px solid var(--color-border); box-shadow: var(--shadow-sm);
}
.btn {
font: 700 var(--text-base)/1 var(--font-display); color: var(--color-text);
padding: var(--space-3) var(--space-6); border-radius: var(--radius-md);
background: var(--color-surface); border: 2px solid var(--color-border);
box-shadow: var(--shadow-sm); cursor: pointer;
transition: transform .18s var(--ease-standard), box-shadow .18s var(--ease-standard);
}
.btn:hover { transform: rotate(var(--collage-tilt)) translate(-2px, -2px); box-shadow: var(--shadow-md); }
.btn:active { transform: none; box-shadow: var(--shadow-sm); }
.btn:focus-visible { outline: 2px dashed var(--color-primary); outline-offset: 3px; }
.btn[disabled] { opacity: .5; cursor: not-allowed; }
.btn--primary { background: var(--color-primary); color: #fff; border-color: var(--color-border); }
.card {
background: var(--color-surface); border-radius: var(--radius-md);
border: 2px solid var(--color-border); box-shadow: var(--shadow-md); padding: var(--space-6);
transform: rotate(-0.6deg);
}
.input {
width: 100%; box-sizing: border-box; color: var(--color-text); font: var(--text-base) var(--font-mono);
padding: var(--space-3) var(--space-4); border-radius: var(--radius-sm);
background: var(--color-surface); border: 2px solid var(--color-border); box-shadow: var(--shadow-sm);
}
.input::placeholder { color: var(--color-text-muted); }
.input:focus { outline: none; border-color: var(--color-accent); box-shadow: var(--shadow-md); }
.badge { display: inline-flex; align-items: center; gap: .4em; font: 700 var(--text-xs)/1 var(--font-sans);
padding: .3em .8em; border-radius: var(--radius-sm); background: var(--color-clash); color: #17171a;
border: 2px solid var(--color-border); }
@media (prefers-reduced-motion: reduce) { .btn { transition: none; } .btn:hover { transform: none; } }
/* Especificação de referência: references/00-flagship-implementation-specs/postmodernism.md */Variables
--bg: #efe9df, --fg: #17171a, --accent: #e0247a, --surface: #ffffff, --radius: 2px, --spacing: 16px, --font-display: Georgia, 'Times New Roman', serif, --font-body: 'Helvetica Neue', Arial, sans-serif
Checklist
Contraste WCAG AA; foco visível; navegação por teclado; estados hover/pressed; responsividade; prefers-reduced-motion; Tailwind v4 via @theme.
Colors
Primary
Secondary
Effects
Rejects rigid grid and objectivity, Layering, collage, historical pastiche, irony, Mixed type, texture, decoration, Expressive and subjective, shadow
Light/Dark
Fonte não declara modos; validar em light e dark antes de publicar
AI Prompt
Act as a Senior Frontend Engineer and Expert UI Designer.
Your task is to code a complete Landing Page on the first attempt.
- Landing Page Theme: <INSERT THEME>
- Sections to add: <INSERT SECTIONS>
Generate the final code immediately following these definitions:
## Style
- **Name:** Postmodern Graphic Design
- **Type:** claude-artisan/historical
- **Keywords:** Postmodern Graphic Design, postmodern design, Rejects rigid grid and objectivity, Layering, collage, historical pastiche, irony, Mixed type, texture, decoration, Expressive and subjective, historical
- **Era:** 1970s–1990s
- **Light/Dark:** Fonte não declara modos; validar em light e dark antes de publicar
## Color Palette
- **Primary:** bg: #efe9df, surface: #ffffff, surface-strong: #fff2b8, border: #17171a
- **Secondary:** text: #17171a, text-muted: #514f52, primary: #e0247a, accent: #2b6df0, clash: #ffce00
## Visual Effects
Rejects rigid grid and objectivity, Layering, collage, historical pastiche, irony, Mixed type, texture, decoration, Expressive and subjective, shadow
## AI Visual Direction
Postmodern Graphic Design, Rejects rigid grid and objectivity, Layering, collage, historical pastiche, irony, Mixed type, texture, decoration, Expressive and subjective, Emigre magazine; MTV identity; Cranbrook work.
## CSS Technical
```css
/* Postmodern Graphic Design — design tokens */
/* 1970s–1990s | Reaction to Modernism (Wolfgang Weingart, April Greiman, David Carson), condensed */
:root {
/* color: clashing, ironic, layered */
--color-bg: #efe9df;
--color-surface: #ffffff;
--color-surface-strong: #fff2b8;
--color-border: #17171a;
--color-text: #17171a;
--color-text-muted: #514f52;
--color-primary: #e0247a;
--color-accent: #2b6df0;
--color-clash: #ffce00;
/* radius: irregular, intentionally inconsistent */
--radius-sm: 0px;
--radius-md: 2px;
--radius-lg: 999px 4px 999px 4px;
--radius-pill: 999px;
/* shadow: layered collage offset shadow */
--shadow-sm: 3px 3px 0 var(--color-primary);
--shadow-md: 6px 6px 0 var(--color-accent);
--shadow-lg: 9px 9px 0 var(--color-clash);
/* font: mixed, clashing type families */
--font-sans: 'Helvetica Neue', Arial, sans-serif;
--font-display: Georgia, 'Times New Roman', serif;
--font-mono: 'Courier New', ui-monospace, monospace;
/* text */
--text-xs: 0.75rem;
--text-sm: 0.875rem;
--text-base: 1rem;
--text-lg: 1.125rem;
--text-xl: 1.375rem;
--text-2xl: 1.75rem;
--text-3xl: 2.25rem;
--text-4xl: 3rem;
--text-5xl: 4rem;
/* space */
--space-1: 4px;
--space-2: 8px;
--space-3: 12px;
--space-4: 16px;
--space-6: 24px;
--space-8: 32px;
--space-12: 48px;
--space-16: 64px;
--space-24: 96px;
/* ease */
--ease-standard: cubic-bezier(0.68, -0.55, 0.27, 1.55);
/* extra: layered rotated collage border, mixed-type headline treatment */
--collage-tilt: -1.2deg;
--overprint-texture: repeating-linear-gradient(45deg, rgba(23,23,26,0.04) 0 2px, transparent 2px 6px);
}
/* ============================================================
Base component classes — Postmodern Graphic Design
Signature move: layered offset "collage" shadow (a solid color block behind
the surface, not a blur) plus a slight rotation, repeated on card, btn, and nav.
============================================================ */
body { margin: 0; color: var(--color-text); font-family: var(--font-sans); background: var(--color-bg) var(--overprint-texture); }
.nav {
display: flex; gap: var(--space-4); align-items: center;
padding: var(--space-3) var(--space-6); background: var(--color-surface);
border: 2px solid var(--color-border); box-shadow: var(--shadow-sm);
}
.btn {
font: 700 var(--text-base)/1 var(--font-display); color: var(--color-text);
padding: var(--space-3) var(--space-6); border-radius: var(--radius-md);
background: var(--color-surface); border: 2px solid var(--color-border);
box-shadow: var(--shadow-sm); cursor: pointer;
transition: transform .18s var(--ease-standard), box-shadow .18s var(--ease-standard);
}
.btn:hover { transform: rotate(var(--collage-tilt)) translate(-2px, -2px); box-shadow: var(--shadow-md); }
.btn:active { transform: none; box-shadow: var(--shadow-sm); }
.btn:focus-visible { outline: 2px dashed var(--color-primary); outline-offset: 3px; }
.btn[disabled] { opacity: .5; cursor: not-allowed; }
.btn--primary { background: var(--color-primary); color: #fff; border-color: var(--color-border); }
.card {
background: var(--color-surface); border-radius: var(--radius-md);
border: 2px solid var(--color-border); box-shadow: var(--shadow-md); padding: var(--space-6);
transform: rotate(-0.6deg);
}
.input {
width: 100%; box-sizing: border-box; color: var(--color-text); font: var(--text-base) var(--font-mono);
padding: var(--space-3) var(--space-4); border-radius: var(--radius-sm);
background: var(--color-surface); border: 2px solid var(--color-border); box-shadow: var(--shadow-sm);
}
.input::placeholder { color: var(--color-text-muted); }
.input:focus { outline: none; border-color: var(--color-accent); box-shadow: var(--shadow-md); }
.badge { display: inline-flex; align-items: center; gap: .4em; font: 700 var(--text-xs)/1 var(--font-sans);
padding: .3em .8em; border-radius: var(--radius-sm); background: var(--color-clash); color: #17171a;
border: 2px solid var(--color-border); }
@media (prefers-reduced-motion: reduce) { .btn { transition: none; } .btn:hover { transform: none; } }
/* Especificação de referência: references/00-flagship-implementation-specs/postmodernism.md */
```
## Design System Variables
```css
--bg: #efe9df, --fg: #17171a, --accent: #e0247a, --surface: #ffffff, --radius: 2px, --spacing: 16px, --font-display: Georgia, 'Times New Roman', serif, --font-body: 'Helvetica Neue', Arial, sans-serif
```
## Implementation Checklist
- Contraste WCAG AA; foco visível; navegação por teclado; estados hover/pressed; responsividade; prefers-reduced-motion; Tailwind v4 via @theme.
## Execution Rules
1. Strictly follow the defined visual style.
2. Use high-quality inline SVG icons (Heroicons or Lucide style) — NEVER use emojis as icons.
3. Add `cursor-pointer` and smooth `hover` states (transition-all) on all interactive elements.
4. Required Page Structure:
- Navbar (Logo + Links + CTA)
- Hero Section (Impactful Headline + Subtitle + 2 buttons + 3D/Abstract visual element via CSS)
- Features (3 cards with icons)
- Testimonials (3 cards)
- Pricing (3 tiers, highlight the middle one)
- Final CTA
- Full Footer with social links, privacy policy, terms of use, contact and SEO links.
5. All text content must be in English.
6. The visual must be CLEARLY distinct — do not create a "default Bootstrap" design. Force the use of the provided design system variables.
7. Use `<style>` tags in the head for custom classes (especially for complex backdrop-filter effects and animations) that Tailwind CDN doesn't cover.
8. Full Responsiveness: Layout must adapt perfectly to Mobile, Tablet and Desktop (vertical stack on mobile).
9. Include basic SEO, Viewport and Open Graph meta tags in `<head>`.
10. Footer must contain: Copyright 2026, Secondary navigation links and Social media icons.
11. Make the creative decisions needed to deliver the complete, functional result now.Related
Last synced: 8/30/2026

