Coral
Coral — Cream and coral on near-black, set in oversized Bebas Neue. Bebas Neue typography. near-black canvas, warm cream paper for content, and a saturated coral accent th. Best for fashion / beauty pitch, fitness brand, F&B brand deck. AI-ready design system.
Use case: fashion / beauty pitch, fitness brand, F&B brand deck, lifestyle launch, creative agency

Historical Context
Coral as a design accent has roots in the Memphis Group's rejection of modernist restraint — those Italian radicals in the 1980s who decided beige was a moral failing. But the specific pairing of coral against near-black canvas owes more to the editorial tradition of contrast-driven hierarchy. Think Brodovitch at Harper's Bazaar, where a single warm tone against darkness created immediate visual authority. Bebas Neue enters this lineage as the democratic condensed sans-serif — born from Ryoichi Tsunekawa's 2010 release, it became the typeface that proved you don't need a Grilli Type license to achieve editorial punch. Its tall, narrow letterforms demand vertical space and reward generous leading. When set large against a #1a1a1a canvas with coral (#FF6F61 or thereabouts) as the sole chromatic relief, you get something that feels like a magazine cover without the magazine's budget. This combination works because it respects a fundamental truth: constraint produces elegance. One typeface, one accent, one dark ground. Everything else is hierarchy and whitespace.
When to Use
Deploy this when the brief says 'bold' and the client means it. Creative agency portfolios that need to feel curated, not templated. Brand statements where the typography IS the design — no illustration crutch, no gradient safety net. Editorial layouts where content hierarchy must be immediately legible at any viewport. Kill it if the project requires warmth, approachability, or more than two content density levels. This palette intimidates — that's the point.
Design Principles
- One accent, zero negotiation — coral carries all chromatic weight; introducing a second hue collapses the entire system
- Type as architecture — Bebas Neue at display sizes isn't decoration, it's structural; treat letterforms as load-bearing elements
- Near-black is not black — use #1a1a1a or #121212, never #000000; true black kills perceived depth and makes coral feel cheap
- Whitespace is the third color — the negative space between coral and near-black does more work than either element alone
- Hierarchy through scale, not weight — with a single typeface family, size differentials of 3:1 minimum between heading and body create the editorial tension this system demands
DESIGN.md
---
version: "alpha"
name: "Coral"
description: "Coral — Cream and coral on near-black, set in oversized Bebas Neue. Bebas Neue typography. near-black canvas, warm cream paper for content, and a saturated coral accent th. Best for fashion / beauty pitch, fitness brand, F&B brand deck. AI-ready design system."
colors:
primary: "#E85D5D"
secondary: "#D44A4A"
tertiary: "#F5F0E8"
neutral: "#E8E0D4"
surface: "#1A1A1A"
accent: "#6B6B6B"
typography:
h1:
fontFamily: Bebas Neue
fontSize: 2.5rem
fontWeight: 700
body-md:
fontFamily: Bebas Neue
fontSize: 1rem
fontWeight: 400
spacing:
sm: 1.5rem
md: 3.0rem
lg: 6.0rem
components:
button-primary:
backgroundColor: "{colors.primary}"
textColor: "{colors.neutral}"
padding: 12px
---
## Overview
Coral — Cream and coral on near-black, set in oversized Bebas Neue. Bebas Neue typography. near-black canvas, warm cream paper for content, and a saturated coral accent th. Best for fashion / beauty pitch, fitness brand, F&B brand deck. AI-ready design system. Coral as a design accent has roots in the Memphis Group's rejection of modernist restraint — those Italian radicals in the 1980s who decided beige was a moral failing. But the specific pairing of coral against near-black canvas owes more to the editorial tradition of contrast-driven hierarchy. Think Brodovitch at Harper's Bazaar, where a single warm tone against darkness created immediate visual authority.
Bebas Neue enters this lineage as the democratic condensed sans-serif — born from Ryoichi Tsunekawa's 2010 release, it became the typeface that proved you don't need a Grilli Type license to achieve editorial punch. Its tall, narrow letterforms demand vertical space and reward generous leading. When set large against a #1a1a1a canvas with coral (#FF6F61 or thereabouts) as the sole chromatic relief, you get something that feels like a magazine cover without the magazine's budget.
This combination works because it respects a fundamental truth: constraint produces elegance. One typeface, one accent, one dark ground. Everything else is hierarchy and whitespace.
- Density: 5/10 — Balanced
- Variance: 5/10 — Moderate
- Motion: 7/10 — Kinetic
- **Style:** Magazine Editorial, Warm-Graphic, Bold, Condensed
- **Keywords:** Bebas Neue, coral accent, near-black canvas, magazine editorial, warm, bold, fashion, punchy
- **Era:** 2020s Design Studio
- **Light/Dark:** ✓ Full / ◐ Partial
## Colors
- **Coral** (#E85D5D) — Primary surface or dominant color
- **Coral Dark** (#D44A4A) — Accent highlight, links and focus states
- **Cream** (#F5F0E8) — Secondary accent
- **Cream Dark** (#E8E0D4) — Accent color, emphasis elements
- **Ink** (#1A1A1A) — Extended palette, decorative use
- **Gray** (#6B6B6B) — Background alternate
## Typography
- **Display / Hero:** Bebas Neue — Weight 700, tight tracking, used for headline impact
- **Body:** Inter — Weight 400, 16px/1.6 line-height, max 72ch per line
- **UI Labels / Captions:** Inter — 0.875rem, weight 500, slight letter-spacing
- **Monospace:** JetBrains Mono — Used for code, metadata, and technical values
Scale:
- Hero: clamp(2.5rem, 5vw, 4rem)
- H1: 2.25rem
- H2: 1.5rem
- Body: 1rem / 1.6
- Small: 0.875rem
## Layout
- **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding.
- **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px).
- **Section vertical gaps:** clamp(4rem, 8vw, 8rem).
- **Hero layout:** Split-screen (text left, visual right).
- **Feature sections:** Zig-zag alternating text+image rows. No 3-equal-columns.
- **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow.
- **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500).
## Elevation & Depth
display font Bebas Neue for hero headlines, bold hover color shift (150ms), high-contrast active states, alternating light/dark sections for rhythm, near-black full-bleed sections alternating with cream cards
- **Physics:** Ease-out curves, 200-300ms duration. Smooth and predictable.
- **Entry animations:** Fade + translate-Y (16px → 0) over 420ms ease-out. Staggered cascades for lists: 80ms between items.
- **Hover states:** Subtle color shift + shadow adjustment over 200ms.
- **Page transitions:** Fade only (200ms).
- **Performance:** Only transform and opacity animated. No layout-triggering properties.
## Shapes
Base corner radius: 0px. See rounded tokens in front matter for the full scale.
## Components
- **Primary Button:** 0px border-radius. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows.
- **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill.
- **Cards:** 0px corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke.
- **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels.
- **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active.
- **Skeletons:** Shimmer animation matching component dimensions. No circular spinners.
- **Empty States:** Icon-based composition with descriptive text and action button.
## Do's and Don'ts
- No emojis in UI — use icon system only (Lucide, Heroicons)
- No pure black (#000000) — use off-black or charcoal variants
- No oversaturated accent colors (saturation cap: 80%)
- No 3-column equal-width feature layouts — use zig-zag or asymmetric grid
- No `h-screen` — use `min-h-[100dvh]`
- No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen"
- No broken external image links — use picsum.photos or inline SVG
- No generic lorem ipsum in demos
- Do Bebas Neue display font loaded via Google Fonts
- Do Color palette variables applied consistently
- Do Typography scale: hero clamp(2.5rem,5vw,4rem)
- Do H1 2.25rem
- Do body 1rem/1.6
- Do WCAG AA contrast ratio verified (4.5:1 body text)
- Do Mobile responsive layout (stack below 768px)
## Use Case
fashion / beauty pitch, fitness brand, F&B brand deck, lifestyle launch, creative agency
Technical Specs
CSS
font-family: 'Bebas Neue', sans-serif; background: #1A1A1A; color: #F5F0E8; --accent: #E85D5D; letter-spacing: 0.05em; text-transform: uppercase
Variables
--bg: #F5F0E8, --fg: #1A1A1A, --accent: #E85D5D, --font-display: 'Bebas Neue', --font-body: 'Inter', --radius: 0px, --spacing: 1.5rem
Checklist
☐ Bebas Neue display font loaded via Google Fonts, ☐ Color palette variables applied consistently, ☐ Typography scale: hero clamp(2.5rem,5vw,4rem), H1 2.25rem, body 1rem/1.6, ☐ WCAG AA contrast ratio verified (4.5:1 body text), ☐ Mobile responsive layout (stack below 768px)
Colors
Primary
Secondary
Effects
display font Bebas Neue for hero headlines, bold hover color shift (150ms), high-contrast active states, alternating light/dark sections for rhythm, near-black full-bleed sections alternating with cream cards
Light/Dark
✓ Full / ◐ Partial
AI Prompt
Act as a Senior Frontend Engineer and Expert UI Designer. Your task is to code a complete Landing Page on the first attempt. - Landing Page Theme: <INSERT THEME> - Sections to add: <INSERT SECTIONS> Generate the final code immediately following these definitions: ## Style - **Name:** Coral - **Type:** Magazine Editorial, Warm-Graphic, Bold, Condensed - **Keywords:** Bebas Neue, coral accent, near-black canvas, magazine editorial, warm, bold, fashion, punchy - **Era:** 2020s Design Studio - **Light/Dark:** ✓ Full / ◐ Partial ## Color Palette - **Primary:** Coral #E85D5D, Coral Dark #D44A4A, Cream #F5F0E8 - **Secondary:** Cream Dark #E8E0D4, Ink #1A1A1A, Gray #6B6B6B ## Visual Effects display font Bebas Neue for hero headlines, bold hover color shift (150ms), high-contrast active states, alternating light/dark sections for rhythm, near-black full-bleed sections alternating with cream cards ## AI Visual Direction Design a warm-graphic magazine editorial. Use: near-black canvas (#1A1A1A) for hero sections, warm cream (#F5F0E8) for content areas, saturated coral (#E85D5D) as accent, Bebas Neue uppercase for all display text, Inter for body. Alternating dark/cream full-bleed sections. ## CSS Technical ```css font-family: 'Bebas Neue', sans-serif; background: #1A1A1A; color: #F5F0E8; --accent: #E85D5D; letter-spacing: 0.05em; text-transform: uppercase ``` ## Design System Variables ```css --bg: #F5F0E8, --fg: #1A1A1A, --accent: #E85D5D, --font-display: 'Bebas Neue', --font-body: 'Inter', --radius: 0px, --spacing: 1.5rem ``` ## Implementation Checklist - ☐ Bebas Neue display font loaded via Google Fonts - ☐ Color palette variables applied consistently - ☐ Typography scale: hero clamp(2.5rem,5vw,4rem) - H1 2.25rem - body 1rem/1.6 - ☐ WCAG AA contrast ratio verified (4.5:1 body text) - ☐ Mobile responsive layout (stack below 768px) ## Execution Rules 1. Strictly follow the defined visual style. 2. Use high-quality inline SVG icons (Heroicons or Lucide style) — NEVER use emojis as icons. 3. Add `cursor-pointer` and smooth `hover` states (transition-all) on all interactive elements. 4. Required Page Structure: - Navbar (Logo + Links + CTA) - Hero Section (Impactful Headline + Subtitle + 2 buttons + 3D/Abstract visual element via CSS) - Features (3 cards with icons) - Testimonials (3 cards) - Pricing (3 tiers, highlight the middle one) - Final CTA - Full Footer with social links, privacy policy, terms of use, contact and SEO links. 5. All text content must be in English. 6. The visual must be CLEARLY distinct — do not create a "default Bootstrap" design. Force the use of the provided design system variables. 7. Use `<style>` tags in the head for custom classes (especially for complex backdrop-filter effects and animations) that Tailwind CDN doesn't cover. 8. Full Responsiveness: Layout must adapt perfectly to Mobile, Tablet and Desktop (vertical stack on mobile). 9. Include basic SEO, Viewport and Open Graph meta tags in `<head>`. 10. Footer must contain: Copyright 2026, Secondary navigation links and Social media icons. 11. Make the creative decisions needed to deliver the complete, functional result now.
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Last synced: 5/6/2026




