--- version: "alpha" name: "Utilitarian" description: "Utilitarian landing page stripped to absolute essentials. Ideal for sinalética, interfaces industriais, etiquetas de roupa, design de embalagens informativas. AI-ready template." colors: primary: "#FFFFFF" secondary: "#000000" tertiary: "#FFD700" neutral: "#CC0000" surface: "#666666" accent: "#CCCCCC" typography: h1: fontFamily: IBM Plex Mono fontSize: 2.5rem fontWeight: 700 body-md: fontFamily: IBM Plex Mono fontSize: 1rem fontWeight: 400 rounded: sm: 2px md: 4px lg: 8px spacing: sm: 1.0px md: 2.0px lg: 4.0px components: button-primary: backgroundColor: "{colors.primary}" textColor: "{colors.neutral}" rounded: "{rounded.sm}" padding: 12px --- ## Overview Utilitarian landing page stripped to absolute essentials. Ideal for sinalética, interfaces industriais, etiquetas de roupa, design de embalagens informativas. AI-ready template. Utilitarian design didn't emerge from art schools or manifestos — it came from necessity. Military equipment manuals, factory floor signage, government forms. Places where misunderstanding a label could get someone killed. The aesthetic wasn't chosen; it was what remained after everything unnecessary was stripped away. The lineage traces through Soviet constructivism, Dieter Rams at Braun, and the anonymous designers who created NATO symbology and industrial safety standards. These weren't people concerned with beauty. They were solving communication problems under constraint — limited ink, bad lighting, stressed operators, zero tolerance for ambiguity. What makes utilitarian design distinct from mere minimalism is its indifference to taste. Minimalism still cares about looking good. Utilitarian design cares about working. The grid exists because alignment reduces cognitive load. The type is monospaced because columns need to scan vertically. The color is functional — red means stop, not 'accent.' Every decision answers to the task, never to the portfolio. - Density: 3/10 — Airy - Variance: 2/10 — Structured - Motion: 6/10 — Expressive - **Style:** Essential, Function-Over-Form, Stark, Typography-Driven - **Keywords:** Utilitarian, essential, function over decoration, stark, minimal, typography-driven, industrial, signage, rigid grid, information-dense - **Era:** Industrial Design & Military Signage - **Light/Dark:** ✓ Full / ✓ Full ## Colors - **Pure White** (#FFFFFF) — Light surface, card backgrounds - **Pure Black** (#000000) — Dark surface, primary background - **Safety Yellow** (#FFD700) — Warning states, attention indicators - **Signal Red** (#CC0000) — Error states, destructive actions - **Medium Grey** (#666666) — Secondary text, borders, muted elements - **Light Grey** (#CCCCCC) — Secondary text, borders, muted elements - **Dark Grey** (#333333) — Deep contrast surface - **Industrial Blue** (#003366) — Secondary accent ## Typography - **Display / Hero:** IBM Plex Mono — Weight 700, tight tracking, used for headline impact - **Body:** IBM Plex Mono — Weight 400, 16px/1.6 line-height, max 72ch per line - **UI Labels / Captions:** IBM Plex Mono — 0.875rem, weight 500, slight letter-spacing - **Monospace:** IBM Plex Mono — Used for code, metadata, and technical values Scale: - Hero: clamp(2.5rem, 5vw, 4rem) - H1: 2.25rem - H2: 1.5rem - Body: 1rem / 1.6 - Small: 0.875rem ## Layout - **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding. - **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px). - **Section vertical gaps:** clamp(4rem, 8vw, 8rem). - **Hero layout:** Split-screen (text left, visual right). - **Feature sections:** Zig-zag alternating text+image rows. No 3-equal-columns. - **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow. - **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500). ## Elevation & Depth No decorative elements whatsoever, strict rigid grid (12-column), monospace typography only, visible grid lines as design element, high information density, minimal padding, functional color coding (red=alert, yellow=warning, blue=info), no animations except functional state changes - **Physics:** Spring — stiffness 120, damping 20. Confident, weighted transitions. - **Entry animations:** Fade + translate-Y (16px → 0) over 480ms ease-out. Staggered cascades for lists: 100ms between items. - **Hover states:** Scale(1.03) + shadow lift over 200ms. - **Page transitions:** Fade + slide (300ms). - **Performance:** Only transform and opacity animated. No layout-triggering properties. ## Shapes Base corner radius: 0px. See rounded tokens in front matter for the full scale. ## Components - **Primary Button:** Sharp edges (0px) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows. - **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill. - **Cards:** Sharp edges (0px) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke. - **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels. - **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active. - **Skeletons:** Shimmer animation matching component dimensions. No circular spinners. - **Empty States:** Icon-based composition with descriptive text and action button. ## Do's and Don'ts - No emojis in UI — use icon system only (Lucide, Heroicons) - No decorative gradients — flat color only - No shadows heavier than 0 2px 8px rgba(0,0,0,0.08) - No pure black (#000000) — use off-black or charcoal variants - No oversaturated accent colors (saturation cap: 80%) - No 3-column equal-width feature layouts — use zig-zag or asymmetric grid - No `h-screen` — use `min-h-[100dvh]` - No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen" - No broken external image links — use picsum.photos or inline SVG - No generic lorem ipsum in demos - Do No decorative elements - Do Strict 12-column grid - Do Monospace typography only - Do Functional color coding - Do High information density - Do Minimal padding - Do No animations (except state changes) - Do Every element serves a purpose - Do Responsive grid ## Use Case Signage, Industrial interfaces, Clothing labels, Informative packaging design