--- version: "alpha" name: "User Behavior Analytics" description: "User behavior analytics dashboard. Ideal for landing pages, modern websites. AI-ready template." colors: primary: "#1A1A1A" secondary: "#4A4A4A" tertiary: "#0066FF" neutral: "#FFFFFF" typography: h1: fontFamily: System UI stack fontSize: 2.25rem fontWeight: 700 body-md: fontFamily: System UI stack fontSize: 1rem fontWeight: 400 label-caps: fontFamily: System UI stack fontSize: 0.75rem fontWeight: 500 --- ## Overview User behavior analytics dashboard. Ideal for landing pages, modern websites. AI-ready template. The funnel is older than software. E. St. Elmo Lewis sketched AIDA — Attention, Interest, Desire, Action — in 1898 as a mental model for advertising. It took over a century for that metaphor to become a literal UI component. Early web analytics tools gave us raw numbers in tables. Then Mixpanel arrived and said: what if we actually showed the drop-off? That tapered shape, wide at the top and narrow at the bottom, became the canonical way product teams visualize intent decaying into action. Amplitude pushed it further. Suddenly you could break funnels by cohort, by device, by the weird edge case your PM swore didn't matter. The visual language solidified: horizontal bars shrinking left-to-right, or stacked trapezoids falling downward. Percentage labels between steps. Red for catastrophic drop-off. The aesthetic is utilitarian — nobody's winning design awards here — but it works because it maps directly to how growth teams think. Every step is a question: why did we lose 40% between signup and activation? Today funnels aren't just retrospective. Teams build them before shipping features, as hypotheses. The diagram becomes the spec. That's the real shift — from reporting tool to thinking tool. - Density: 8/10 — Dense - Variance: 4/10 — Moderate - Motion: 6/10 — Expressive - **Style:** BI/Analytics - **Keywords:** Funnel visualization, user flow diagrams, conversion tracking, engagement metrics, user journey mapping, cohort analysis - **Era:** 2020s Modern - **Light/Dark:** ✓ Full / ✓ Full ## Colors - Palette derived from style keywords and era context ## Typography - **Display / Hero:** System UI stack (-apple-system, sans-serif) — Weight 700, tight tracking, used for headline impact - **Body:** System UI stack (-apple-system, sans-serif) — Weight 400, 16px/1.6 line-height, max 72ch per line - **UI Labels / Captions:** System UI stack (-apple-system, sans-serif) — 0.875rem, weight 500, slight letter-spacing - **Monospace:** JetBrains Mono — Used for code, metadata, and technical values Scale: - Hero: clamp(2.5rem, 5vw, 4rem) - H1: 2.25rem - H2: 1.5rem - Body: 1rem / 1.6 - Small: 0.875rem ## Layout - **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding. - **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px). - **Section vertical gaps:** clamp(4rem, 8vw, 8rem). - **Hero layout:** Split-screen (text left, visual right). - **Feature sections:** Zig-zag alternating text+image rows. No 3-equal-columns. - **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow. - **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500). ## Elevation & Depth Funnel animation (fill-down), flow diagram animations (connection draw), conversion pulse, engagement bar fill - **Physics:** Spring — stiffness 120, damping 20. Confident, weighted transitions. - **Entry animations:** Fade + translate-Y (16px → 0) over 480ms ease-out. Staggered cascades for lists: 100ms between items. - **Hover states:** Scale(1.03) + shadow lift over 200ms. - **Page transitions:** Fade + slide (300ms). - **Performance:** Only transform and opacity animated. No layout-triggering properties. ## Shapes Base corner radius: 8px. See rounded tokens in front matter for the full scale. ## Components - **Primary Button:** Subtly rounded (0.5rem) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows. - **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill. - **Cards:** Subtly rounded (0.5rem) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke. - **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels. - **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active. - **Skeletons:** Shimmer animation matching component dimensions. No circular spinners. - **Empty States:** Icon-based composition with descriptive text and action button. ## Do's and Don'ts - No emojis in UI — use icon system only (Lucide, Heroicons) - No pure black (#000000) — use off-black or charcoal variants - No oversaturated accent colors (saturation cap: 80%) - No 3-column equal-width feature layouts — use zig-zag or asymmetric grid - No `h-screen` — use `min-h-[100dvh]` - No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen" - No broken external image links — use picsum.photos or inline SVG - No generic lorem ipsum in demos - Do Funnel stages clear - Do Flow diagram readable - Do Conversions calculated - Do Cohorts comparable - Do Retention trends visible - Do Privacy compliant ## Use Case Landing pages, Modern websites