--- version: "alpha" name: "Uber Bold Transit" description: "Design an Uber-inspired bold landing page. Ideal for mobilidade urbana, logistics, delivery, plataformas de transporte. AI-ready template." colors: primary: "#000000" secondary: "#ffffff" tertiary: "#e2e2e2" neutral: "#efefef" surface: "#4b4b4b" accent: "#afafaf" typography: h1: fontFamily: system-ui fontSize: 2.25rem fontWeight: 700 body-md: fontFamily: system-ui fontSize: 1rem fontWeight: 400 label-caps: fontFamily: system-ui fontSize: 0.75rem fontWeight: 500 rounded: sm: 999px md: 1998px lg: 2997px components: button-primary: backgroundColor: "{colors.primary}" textColor: "{colors.neutral}" rounded: "{rounded.sm}" padding: 12px --- ## Overview Design an Uber-inspired bold landing page. Ideal for mobilidade urbana, logistics, delivery, plataformas de transporte. AI-ready template. Uber's typographic identity went through a radical shift when they commissioned their custom typeface, Uber Move, in 2018 — replacing the generic Brand Bold approach that had carried them through their scrappy growth years. The move was deliberate: as Uber expanded beyond ride-hailing into freight, eats, and autonomous vehicles, they needed a type system that could flex across wildly different contexts while maintaining unmistakable brand coherence. Uber Move's bold weights are where the system really earns its keep. The transit-oriented cuts were designed to be legible at speed — on phone screens in bright sunlight, on vehicle dashboards, on wayfinding signage in airports. The letterforms carry a mechanical confidence that feels engineered rather than drawn. There's no calligraphic warmth here, and that's the point. This is typography that respects the user's time. What makes the bold transit style culturally significant is how it redefined what mobility brands could look like. Before Uber committed to this direction, transportation design was stuck between sterile government signage and overwrought tech aesthetics. Uber Move Bold carved a third path — utilitarian but branded, systematic but not soulless. - Density: 3/10 — Airy - Variance: 3/10 — Restrained - Motion: 4/10 — Subtle - **Style:** Bold Minimalism, Black-White Duality, Pill Navigation, Transit Map Typography - **Keywords:** uber, bold, transit, black-white, pill navigation, UberMove, billboard headlines, warm illustrations, whisper shadows - **Era:** 2024-2026 Urban Mobility - **Light/Dark:** ✓ Full / ✗ Not Recommended ## Colors - **Preto Uber** (#000000) — Dark surface, primary background - **Branco** (#ffffff) — Light surface, card backgrounds - **Cinza Hover** (#e2e2e2) — Secondary text, borders, muted elements - **Cinza Chip** (#efefef) — Secondary text, borders, muted elements - **Cinza Body** (#4b4b4b) — Primary text color - **Cinza Muted** (#afafaf) — Secondary text, borders, muted elements - **Sombra** (rgba(0,0,0,0.12)) — Extended palette, decorative use - **Sombra Média** (rgba(0,0,0,0.16)) — Extended palette, decorative use ## Typography - **Display / Hero:** system-ui — Weight 700, tight tracking, used for headline impact - **Body:** system-ui — Weight 400, 16px/1.6 line-height, max 72ch per line - **UI Labels / Captions:** system-ui — 0.875rem, weight 500, slight letter-spacing - **Monospace:** JetBrains Mono — Used for code, metadata, and technical values Scale: - Hero: clamp(2.5rem, 5vw, 4rem) - H1: 2.25rem - H2: 1.5rem - Body: 1rem / 1.6 - Small: 0.875rem ## Layout - **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding. - **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px). - **Section vertical gaps:** clamp(4rem, 8vw, 8rem). - **Hero layout:** Split-screen (text left, visual right). - **Feature sections:** Zig-zag alternating text+image rows. No 3-equal-columns. - **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow. - **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500). ## Elevation & Depth Dualidade preto-branco stark sem cinzas intermediários no chrome. Headlines bold (700) em geometric sans-serif com presença de billboard. Pill-shaped (999px) em TUDO interativo — botões, chips, nav, seletores. Ilustrações quentes e humanas contrastando com interface monocromática. Sombras whisper-soft (0.12-0.16 opacity). Layout denso e eficiente como mapa de trânsito. Footer preto full-width. - **Physics:** Ease-out curves, 200-300ms duration. Smooth and predictable. - **Entry animations:** Fade + translate-Y (16px → 0) over 420ms ease-out. Staggered cascades for lists: 80ms between items. - **Hover states:** Subtle color shift + shadow adjustment over 200ms. - **Page transitions:** Fade only (200ms). - **Performance:** Only transform and opacity animated. No layout-triggering properties. ## Shapes Base corner radius: 999px. See rounded tokens in front matter for the full scale. ## Components - **Primary Button:** Pill-shaped (9999px) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows. - **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill. - **Cards:** Pill-shaped (9999px) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke. - **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels. - **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active. - **Skeletons:** Shimmer animation matching component dimensions. No circular spinners. - **Empty States:** Icon-based composition with descriptive text and action button. ## Do's and Don'ts - No emojis in UI — use icon system only (Lucide, Heroicons) - No pure black (#000000) — use off-black or charcoal variants - No oversaturated accent colors (saturation cap: 80%) - No 3-column equal-width feature layouts — use zig-zag or asymmetric grid - No `h-screen` — use `min-h-[100dvh]` - No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen" - No broken external image links — use picsum.photos or inline SVG - No generic lorem ipsum in demos - Do Dualidade preto/branco stark - Do Headlines bold 700 billboard - Do Pill 999px em tudo interativo - Do Ilustrações quentes humanas - Do Sombras whisper 0.12-0.16 - Do Layout denso eficiente - Do Footer preto - Do Responsivo ## Use Case Mobilidade urbana, Logistics, Delivery, Platforms de transporte