--- version: "alpha" name: "Trust & Authority" description: "Trust-focused landing page. Ideal for marketing, conversão, lead gen. AI-ready template." colors: primary: "#1A1A1A" secondary: "#4A4A4A" tertiary: "#0066FF" neutral: "#FFFFFF" typography: h1: fontFamily: System UI stack fontSize: 2.25rem fontWeight: 700 body-md: fontFamily: System UI stack fontSize: 1rem fontWeight: 400 label-caps: fontFamily: System UI stack fontSize: 0.75rem fontWeight: 500 --- ## Overview Trust-focused landing page. Ideal for marketing, conversão, lead gen. AI-ready template. Trust on the web used to be simple — a padlock icon, maybe a VeriSign seal slapped in the footer. Nobody questioned it. Then regulated industries showed up with real stakes: HIPAA compliance, SOC 2 audits, bar association memberships. Suddenly trust wasn't decorative. It was contractual. The visual language evolved fast. Badges moved from pixelated GIFs to refined SVG marks with specific color palettes tied to certifying bodies. Healthcare sites started displaying board certifications inline with provider bios. Financial platforms embedded FDIC and SIPC logos not as afterthoughts but as architectural elements — positioned with the same intentionality as a primary CTA. What's interesting about the 2020s approach is the shift from passive display to active proof. Static badges gave way to case studies with hard metrics, named credentials with verifiable links, and third-party review scores pulled live. The best implementations treat authority signals as content, not chrome. They earn space in the layout because they do real work — reducing friction at decision points where stakes are highest. - Density: 5/10 — Balanced - Variance: 4/10 — Moderate - Motion: 6/10 — Expressive - **Style:** Landing Page - **Keywords:** Certificates/badges displayed, expert credentials, case studies with metrics, before/after comparisons, industry recognition, security badges - **Era:** 2020s Modern - **Light/Dark:** ✓ Full / ✓ Full ## Colors - Palette derived from style keywords and era context ## Typography - **Display / Hero:** System UI stack (-apple-system, sans-serif) — Weight 700, tight tracking, used for headline impact - **Body:** System UI stack (-apple-system, sans-serif) — Weight 400, 16px/1.6 line-height, max 72ch per line - **UI Labels / Captions:** System UI stack (-apple-system, sans-serif) — 0.875rem, weight 500, slight letter-spacing - **Monospace:** JetBrains Mono — Used for code, metadata, and technical values Scale: - Hero: clamp(2.5rem, 5vw, 4rem) - H1: 2.25rem - H2: 1.5rem - Body: 1rem / 1.6 - Small: 0.875rem ## Layout - **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding. - **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px). - **Section vertical gaps:** clamp(4rem, 8vw, 8rem). - **Hero layout:** Split-screen (text left, visual right). - **Feature sections:** Zig-zag alternating text+image rows. No 3-equal-columns. - **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow. - **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500). ## Elevation & Depth Badge hover effects, metric pulse animations, certificate carousel, smooth stat reveal - **Physics:** Spring — stiffness 120, damping 20. Confident, weighted transitions. - **Entry animations:** Fade + translate-Y (16px → 0) over 480ms ease-out. Staggered cascades for lists: 100ms between items. - **Hover states:** Scale(1.03) + shadow lift over 200ms. - **Page transitions:** Fade + slide (300ms). - **Performance:** Only transform and opacity animated. No layout-triggering properties. ## Shapes Base corner radius: 8px. See rounded tokens in front matter for the full scale. ## Components - **Primary Button:** Subtly rounded (0.5rem) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows. - **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill. - **Cards:** Subtly rounded (0.5rem) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke. - **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels. - **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active. - **Skeletons:** Shimmer animation matching component dimensions. No circular spinners. - **Empty States:** Icon-based composition with descriptive text and action button. ## Do's and Don'ts - No emojis in UI — use icon system only (Lucide, Heroicons) - No pure black (#000000) — use off-black or charcoal variants - No oversaturated accent colors (saturation cap: 80%) - No 3-column equal-width feature layouts — use zig-zag or asymmetric grid - No `h-screen` — use `min-h-[100dvh]` - No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen" - No broken external image links — use picsum.photos or inline SVG - No generic lorem ipsum in demos - Do Security badges visible - Do Certifications verified - Do Metrics with sources - Do Professional imagery - Do Guarantee clearly stated - Do Contact info accessible ## Use Case Marketing, Conversion, Lead gen