---
version: "alpha"
name: "Swiss Modernism 2.0"
description: "Design with Swiss Modernism 2.0. Ideal for landing pages, saas. AI-ready template."
colors:
  primary: "#000000"
  secondary: "#FFFFFF"
  tertiary: "#F5F5F5"
typography:
  h1:
    fontFamily: Inter/Helvetica
    fontSize: 2.25rem
    fontWeight: 700
  body-md:
    fontFamily: Inter/Helvetica
    fontSize: 1rem
    fontWeight: 400
  label-caps:
    fontFamily: Inter/Helvetica
    fontSize: 0.75rem
    fontWeight: 500
spacing:
  sm: 1.0rem
  md: 2.0rem
  lg: 4.0rem
components:
  button-primary:
    backgroundColor: "{colors.primary}"
    padding: 12px
---

## Overview

Design with Swiss Modernism 2.0. Ideal for landing pages, saas. AI-ready template. Swiss Modernism never died. It just went through a quiet decade where everyone mistook minimalism for laziness. The original movement—Müller-Brockmann, Ruder, the whole Zurich school—was obsessed with systems. Grids weren't decoration. They were ideology. Every element earned its place through mathematical relationships, not gut feeling.

Fast forward to now. Open Figma. Open Linear. Look at how they handle information density. The 4px baseline grid. The relentless typographic hierarchy. The way negative space does actual work instead of just existing. These tools didn't copy Swiss design—they internalized its logic and rebuilt it for screens that refresh sixty times per second.

Here's the tension though: the originals worked with lead type and offset printing. Constraints bred clarity. We have infinite canvas, variable fonts, fluid viewports. The challenge isn't applying Swiss principles—it's knowing which constraints to impose on yourself when the medium imposes almost none. That discipline is what separates updated Swiss from generic minimalism.

- Density: 3/10 — Airy
- Variance: 7/10 — Dynamic
- Motion: 4/10 — Subtle

- **Style:** Grid-Based, Typographic, Functional, Modern
- **Keywords:** Grid system, Helvetica, modular, asymmetric, international style, rational, clean, mathematical spacing
- **Era:** 1950s Swiss + 2020s
- **Light/Dark:** ✓ Full / ✓ Full

## Colors

- **#000000** (#000000) — Primary surface or dominant color
- **#FFFFFF** (#FFFFFF) — Secondary surface or text color
- **#F5F5F5** (#F5F5F5) — Supporting palette color


## Typography

- **Display / Hero:** Inter/Helvetica — Weight 700, tight tracking, used for headline impact
- **Body:** Inter/Helvetica — Weight 400, 16px/1.6 line-height, max 72ch per line
- **UI Labels / Captions:** Inter/Helvetica — 0.875rem, weight 500, slight letter-spacing
- **Monospace:** JetBrains Mono — Used for code, metadata, and technical values

Scale:
- Hero: clamp(2.5rem, 5vw, 4rem)
- H1: 2.25rem
- H2: 1.5rem
- Body: 1rem / 1.6
- Small: 0.875rem


## Layout

- **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding.
- **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px).
- **Section vertical gaps:** clamp(4rem, 8vw, 8rem).
- **Hero layout:** Asymmetric composition.
- **Feature sections:** Asymmetric grid with varied card sizes. No 3-equal-columns.
- **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow.
- **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500).


## Elevation & Depth

display: grid, grid-template-columns: repeat(12 1fr), gap: 1rem, mathematical ratios, clear hierarchy

- **Physics:** Ease-out curves, 200-300ms duration. Smooth and predictable.
- **Entry animations:** Fade + translate-Y (16px → 0) over 420ms ease-out. Staggered cascades for lists: 80ms between items.
- **Hover states:** Subtle color shift + shadow adjustment over 200ms.
- **Page transitions:** Fade only (200ms).
- **Performance:** Only transform and opacity animated. No layout-triggering properties.


## Shapes

Base corner radius: 8px. See rounded tokens in front matter for the full scale.


## Components

- **Primary Button:** Subtly rounded (0.5rem) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows.
- **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill.
- **Cards:** Subtly rounded (0.5rem) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke.
- **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels.
- **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active.
- **Skeletons:** Shimmer animation matching component dimensions. No circular spinners.
- **Empty States:** Icon-based composition with descriptive text and action button.


## Do's and Don'ts

- No emojis in UI — use icon system only (Lucide, Heroicons)
- No pure black (#000000) — use off-black or charcoal variants
- No oversaturated accent colors (saturation cap: 80%)
- No 3-column equal-width feature layouts — use zig-zag or asymmetric grid
- No `h-screen` — use `min-h-[100dvh]`
- No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen"
- No broken external image links — use picsum.photos or inline SVG
- No generic lorem ipsum in demos

- Do 12-column grid strict
- Do Spacing mathematical
- Do Typography hierarchy clear
- Do Single accent only
- Do No decorations
- Do High contrast verified


## Use Case

Landing pages, SaaS

<!-- Source: https://designmd.app/library/swiss-modernism-2-0 · designmd.app -->
