--- version: "alpha" name: "Swiss Design Gráfico" description: "Swiss graphic design landing page. Ideal for landing pages, saas. AI-ready template." colors: primary: "#D82C2C" secondary: "#1A1A1A" tertiary: "#FFFFFF" neutral: "#A9B2B1" surface: "#0033A0" accent: "#F2F2F2" typography: h1: fontFamily: Helvetica Neue fontSize: 2.5rem fontWeight: 700 body-md: fontFamily: Helvetica Neue fontSize: 1rem fontWeight: 400 spacing: sm: 20.0px md: 40.0px lg: 80.0px components: button-primary: backgroundColor: "{colors.primary}" textColor: "{colors.neutral}" padding: 12px --- ## Overview Swiss graphic design landing page. Ideal for landing pages, saas. AI-ready template. Swiss Graphic Design didn't emerge from tech startups or UI kits. It came from Basel and Zürich in the 1950s — from letterpress workshops, lithographic posters, and a near-obsessive belief that typography could carry meaning without decoration. Armin Hofmann taught his students to strip away. Emil Ruder wrote the book — literally — on typographic rhythm, proving that whitespace wasn't emptiness but structure. Their posters weren't minimal for aesthetic reasons. They were minimal because every element had to earn its place. This is fundamentally different from what people now call 'Swiss Modernism 2.0' — that Dribbble-friendly aesthetic of geometric sans-serifs on pastel backgrounds. The original movement was rougher, more intellectual. Hofmann's work had tension. Ruder's grids weren't decorative scaffolding; they were argumentative frameworks. Translating this to screens means understanding what survived and what didn't. The grid translated beautifully. The typographic hierarchy — large, confident, unapologetic — works even better at screen scale. But the texture of ink on uncoated stock, the slight registration misalignment of overprinted colors? That's gone. What remains is the discipline: let the grid do the talking, let type breathe, and never add what you can't justify. - Density: 3/10 — Airy - Variance: 7/10 — Dynamic - Motion: 4/10 — Subtle - **Style:** Clean, Structured, Typographic - **Keywords:** swiss design, international style, clean, structured, typographic, grid, minimalist, objective, functional, asymmetrical - **Era:** Mid-20th Century, International Typographic Style - **Light/Dark:** ✓ Full / ✗ No ## Colors - **Signal Red** (#D82C2C) — Error states, destructive actions - **Black** (#1A1A1A) — Dark surface, primary background - **White** (#FFFFFF) — Light surface, card backgrounds - **Cool Grey** (#A9B2B1) — Secondary text, borders, muted elements - **Deep Blue** (#0033A0) — Secondary accent - **Light Grey** (#F2F2F2) — Secondary text, borders, muted elements ## Typography - **Display / Hero:** Helvetica Neue — Weight 700, tight tracking, used for headline impact - **Body:** Helvetica Neue — Weight 400, 16px/1.6 line-height, max 72ch per line - **UI Labels / Captions:** Helvetica Neue — 0.875rem, weight 500, slight letter-spacing - **Monospace:** JetBrains Mono — Used for code, metadata, and technical values Scale: - Hero: clamp(2.5rem, 5vw, 4rem) - H1: 2.25rem - H2: 1.5rem - Body: 1rem / 1.6 - Small: 0.875rem ## Layout - **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding. - **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px). - **Section vertical gaps:** clamp(4rem, 8vw, 8rem). - **Hero layout:** Asymmetric composition. - **Feature sections:** Asymmetric grid with varied card sizes. No 3-equal-columns. - **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow. - **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500). ## Elevation & Depth Strong grid system, sans-serif typography (Helvetica), asymmetrical layout, clean lines, focus on negative space, objective photography, no ornamentation, flush left rag right text - **Physics:** Ease-out curves, 200-300ms duration. Smooth and predictable. - **Entry animations:** Fade + translate-Y (16px → 0) over 420ms ease-out. Staggered cascades for lists: 80ms between items. - **Hover states:** Subtle color shift + shadow adjustment over 200ms. - **Page transitions:** Fade only (200ms). - **Performance:** Only transform and opacity animated. No layout-triggering properties. ## Shapes Base corner radius: 8px. See rounded tokens in front matter for the full scale. ## Components - **Primary Button:** Subtly rounded (0.5rem) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows. - **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill. - **Cards:** Subtly rounded (0.5rem) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke. - **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels. - **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active. - **Skeletons:** Shimmer animation matching component dimensions. No circular spinners. - **Empty States:** Icon-based composition with descriptive text and action button. ## Do's and Don'ts - No emojis in UI — use icon system only (Lucide, Heroicons) - No decorative gradients — flat color only - No shadows heavier than 0 2px 8px rgba(0,0,0,0.08) - No pure black (#000000) — use off-black or charcoal variants - No oversaturated accent colors (saturation cap: 80%) - No 3-column equal-width feature layouts — use zig-zag or asymmetric grid - No `h-screen` — use `min-h-[100dvh]` - No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen" - No broken external image links — use picsum.photos or inline SVG - No generic lorem ipsum in demos - Do Strong grid system - Do Sans-serif typography - Do Asymmetrical layout - Do Clean lines - Do Focus on negative space - Do Objective photography ## Use Case Landing pages, SaaS