--- version: "alpha" name: "Social Proof-Focused" description: "Social proof landing page. Ideal for marketing, conversão, lead gen. AI-ready template." colors: primary: "#1A1A1A" secondary: "#4A4A4A" tertiary: "#0066FF" neutral: "#FFFFFF" typography: h1: fontFamily: System UI stack fontSize: 2.25rem fontWeight: 700 body-md: fontFamily: System UI stack fontSize: 1rem fontWeight: 400 label-caps: fontFamily: System UI stack fontSize: 0.75rem fontWeight: 500 --- ## Overview Social proof landing page. Ideal for marketing, conversão, lead gen. AI-ready template. Robert Cialdini nailed it in 1984: people look to others when they're uncertain. Social proof isn't a marketing trick — it's a cognitive shortcut baked into how we make decisions. The enterprise B2B world took decades to internalize this. For years, these pages led with features, specs, jargon. Nobody cared. The shift happened somewhere around 2015-2018. Stripe put client logos above the fold. Slack showed user counts. Suddenly every SaaS landing page had that grayscale logo bar — you know the one. Five to seven logos, desaturated, evenly spaced. It became visual shorthand for 'we're legit.' Some designers hate it. But it works, and the data backs it up consistently. The 2020s pushed this further. Now it's not just logos — it's named testimonials with headshots, video case studies, specific metrics ('saved 40 hours/month'). The proof got granular. B2B buyers are skeptical by default; they've been burned before. Leading with evidence rather than promises became the dominant pattern for pages selling anything above $10k ARR. - Density: 5/10 — Balanced - Variance: 4/10 — Moderate - Motion: 6/10 — Expressive - **Style:** Landing Page - **Keywords:** Testimonials prominent, client logos displayed, case studies sections, reviews/ratings, user avatars, success metrics, credibility markers - **Era:** 2020s Modern - **Light/Dark:** ✓ Full / ✓ Full ## Colors - Palette derived from style keywords and era context ## Typography - **Display / Hero:** System UI stack (-apple-system, sans-serif) — Weight 700, tight tracking, used for headline impact - **Body:** System UI stack (-apple-system, sans-serif) — Weight 400, 16px/1.6 line-height, max 72ch per line - **UI Labels / Captions:** System UI stack (-apple-system, sans-serif) — 0.875rem, weight 500, slight letter-spacing - **Monospace:** JetBrains Mono — Used for code, metadata, and technical values Scale: - Hero: clamp(2.5rem, 5vw, 4rem) - H1: 2.25rem - H2: 1.5rem - Body: 1rem / 1.6 - Small: 0.875rem ## Layout - **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding. - **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px). - **Section vertical gaps:** clamp(4rem, 8vw, 8rem). - **Hero layout:** Split-screen (text left, visual right). - **Feature sections:** Zig-zag alternating text+image rows. No 3-equal-columns. - **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow. - **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500). ## Elevation & Depth Testimonial carousel animations, logo grid fade-in, stat counter animations (number count-up), review star ratings - **Physics:** Spring — stiffness 120, damping 20. Confident, weighted transitions. - **Entry animations:** Fade + translate-Y (16px → 0) over 480ms ease-out. Staggered cascades for lists: 100ms between items. - **Hover states:** Scale(1.03) + shadow lift over 200ms. - **Page transitions:** Fade + slide (300ms). - **Performance:** Only transform and opacity animated. No layout-triggering properties. ## Shapes Base corner radius: 8px. See rounded tokens in front matter for the full scale. ## Components - **Primary Button:** Subtly rounded (0.5rem) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows. - **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill. - **Cards:** Subtly rounded (0.5rem) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke. - **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels. - **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active. - **Skeletons:** Shimmer animation matching component dimensions. No circular spinners. - **Empty States:** Icon-based composition with descriptive text and action button. ## Do's and Don'ts - No emojis in UI — use icon system only (Lucide, Heroicons) - No pure black (#000000) — use off-black or charcoal variants - No oversaturated accent colors (saturation cap: 80%) - No 3-column equal-width feature layouts — use zig-zag or asymmetric grid - No `h-screen` — use `min-h-[100dvh]` - No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen" - No broken external image links — use picsum.photos or inline SVG - No generic lorem ipsum in demos - Do Testimonials with real photos - Do Logo grid 6-12 logos - Do Star ratings accessible - Do Metrics animated on scroll - Do Case studies linked - Do Mobile carousel works ## Use Case Marketing, Conversion, Lead gen