--- version: "alpha" name: "Retro Travel Poster" description: "Retro travel poster interface. Ideal for landing pages, saas. AI-ready template." colors: primary: "#F3EAD3" secondary: "#3E2F26" tertiary: "#A83E36" neutral: "#E8B67C" surface: "#5B8A72" accent: "#D4A574" typography: h1: fontFamily: bold serif/sans display fontSize: 2.25rem fontWeight: 700 body-md: fontFamily: bold serif/sans display fontSize: 1rem fontWeight: 400 label-caps: fontFamily: bold serif/sans display fontSize: 0.75rem fontWeight: 500 components: button-primary: backgroundColor: "{colors.primary}" textColor: "{colors.neutral}" padding: 12px --- ## Overview Retro travel poster interface. Ideal for landing pages, saas. AI-ready template. The retro travel poster owes everything to the WPA Federal Art Project of the 1930s. Government artists — many of them fresh out of art school, working for pennies — distilled entire national parks into three colors and a slab-serif headline. No photography. No realism. Just flat planes of saturated color stacked to suggest depth, and typography muscular enough to read from across a train station. That constraint became the aesthetic. Art Deco gave it the geometry. Streamlined curves, sunburst motifs, the obsession with speed and modernity — all of it filtered through lithographic printing limitations into something iconic. Then in 2016, the NASA JPL studio revived the whole language for their Visions of the Future series. Same playbook: simplified illustration, impossible color palettes, bold sans-serifs promising adventure. It worked because the formula never stopped working. Reduce a place to its emotional essence, frame it in confident type, and people want to go there. The poster doesn't describe a destination — it sells a feeling. - Density: 5/10 — Balanced - Variance: 7/10 — Dynamic - Motion: 1/10 — Static - **Style:** Vintage, Illustrative, Warm, Travel - **Keywords:** Simplified landscapes, bold geometric shapes, vintage typography, screen-printed look, flat colors, nostalgic, adventurous, mid-century, tourism - **Era:** 1930s-60s Travel Poster - **Light/Dark:** ✓ Full / ◐ Partial ## Colors - **Warm Paper** (#F3EAD3) — Primary surface or dominant color - **Dark Brown** (#3E2F26) — Dark surface, primary background - **Rust Red** (#A83E36) — Error states, destructive actions - **Warm Tan** (#E8B67C) — Supporting palette color - **Forest Green** (#5B8A72) — Success states, positive indicators - **Sandy Tan** (#D4A574) — Extended palette, decorative use ## Typography - **Display / Hero:** bold serif/sans display — Weight 700, tight tracking, used for headline impact - **Body:** bold serif/sans display — Weight 400, 16px/1.6 line-height, max 72ch per line - **UI Labels / Captions:** bold serif/sans display — 0.875rem, weight 500, slight letter-spacing - **Monospace:** JetBrains Mono — Used for code, metadata, and technical values Scale: - Hero: clamp(2.5rem, 5vw, 4rem) - H1: 2.25rem - H2: 1.5rem - Body: 1rem / 1.6 - Small: 0.875rem ## Layout - **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding. - **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px). - **Section vertical gaps:** clamp(4rem, 8vw, 8rem). - **Hero layout:** Asymmetric composition. - **Feature sections:** Asymmetric grid with varied card sizes. No 3-equal-columns. - **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow. - **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500). ## Elevation & Depth Screen-printed flat lighting, no gradients, subtle texture overlay, bold shape reveals, vintage fade-in transitions - Minimal motion design. Hover states use color transitions only (150ms). - No entry animations. No page transitions. Instant, utilitarian feedback. - Performance: No animation overhead. Static-first approach. ## Shapes Base corner radius: 8px. See rounded tokens in front matter for the full scale. ## Components - **Primary Button:** Subtly rounded (0.5rem) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows. - **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill. - **Cards:** Subtly rounded (0.5rem) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke. - **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels. - **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active. - **Skeletons:** Shimmer animation matching component dimensions. No circular spinners. - **Empty States:** Icon-based composition with descriptive text and action button. ## Do's and Don'ts - No emojis in UI — use icon system only (Lucide, Heroicons) - No pure black (#000000) — use off-black or charcoal variants - No oversaturated accent colors (saturation cap: 80%) - No 3-column equal-width feature layouts — use zig-zag or asymmetric grid - No `h-screen` — use `min-h-[100dvh]` - No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen" - No broken external image links — use picsum.photos or inline SVG - No generic lorem ipsum in demos - Do Simplified landscapes - Do Bold geometric shapes - Do Vintage typography - Do Screen-printed look - Do Warm paper background - Do Nostalgic feel ## Use Case Landing pages, SaaS