--- version: "alpha" name: "Retro Digital Anos 90" description: "Nostalgic and playful retro landing page for a 90s-style digital marketing agency. Ideal for landing pages, modern websites. AI-ready template." colors: primary: "#008080" secondary: "#800080" tertiary: "#FFFF00" neutral: "#C0C0C0" surface: "#32CD32" accent: "#FF00CC" typography: h1: fontFamily: Pixelade fontSize: 2.5rem fontWeight: 700 body-md: fontFamily: Pixelade fontSize: 1rem fontWeight: 400 components: button-primary: backgroundColor: "{colors.primary}" textColor: "{colors.neutral}" padding: 12px --- ## Overview Nostalgic and playful retro landing page for a 90s-style digital marketing agency. Ideal for landing pages, modern websites. AI-ready template. Before algorithms decided what you'd see, the internet was a mess — and it was glorious. GeoCities pages stacked animated GIFs on tiled backgrounds, visitor counters ticked upward like badges of honor, and "Under Construction" signs were everywhere because everything genuinely was. The early web had no gatekeepers. A twelve-year-old's Sailor Moon fansite sat next to a PhD's research page, both equally ugly, both equally valid. Marquee text scrolled endlessly. Frames broke navigation. It was chaos with a blinking cursor. That rawness is exactly what makes 90s digital aesthetics resonate now. For millennials, these visuals aren't just retro — they're emotional shorthand for a time when the internet felt like discovery, not consumption. The pixelated edges, the system fonts, the garish color clashes — they represent optimism about technology before tech became surveillance. Designers started pulling these elements back around 2018, first ironically, then sincerely. What began as vaporwave moodboards evolved into legitimate brand identities. The aesthetic works because it signals authenticity in an era of polished sameness. It says: we remember when things were weird, and we liked it better that way. - Density: 5/10 — Balanced - Variance: 7/10 — Dynamic - Motion: 8/10 — Cinematic - **Style:** Nostalgic, Playful, Digital - **Keywords:** digital marketing, 90s retro, nostalgic, playful, pixelated, vibrant, quirky, authentic, internet, fun - **Era:** 1990s Early Internet - **Light/Dark:** ✓ Full / ✗ No ## Colors - **Azul Teal** (#008080) — Accent highlight, links and focus states - **Roxo** (#800080) — Accent color, emphasis elements - **Amarelo Neon** (#FFFF00) — Warning states, attention indicators - **Cinza Claro** (#C0C0C0) — Secondary text, borders, muted elements - **Verde Limão** (#32CD32) — Success states, positive indicators - **Rosa Choque** (#FF00CC) — Decorative accent, highlight elements - **Laranja** (#FFA500) — Warm accent, call-to-action secondary - **Preto** (#000000) — Deep contrast surface ## Typography - **Display / Hero:** Pixelade — Weight 700, tight tracking, used for headline impact - **Body:** Pixelade — Weight 400, 16px/1.6 line-height, max 72ch per line - **UI Labels / Captions:** Pixelade — 0.875rem, weight 500, slight letter-spacing - **Monospace:** JetBrains Mono — Used for code, metadata, and technical values Scale: - Hero: clamp(2.5rem, 5vw, 4rem) - H1: 2.25rem - H2: 1.5rem - Body: 1rem / 1.6 - Small: 0.875rem ## Layout - **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding. - **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px). - **Section vertical gaps:** clamp(4rem, 8vw, 8rem). - **Hero layout:** Asymmetric composition. - **Feature sections:** Asymmetric grid with varied card sizes. No 3-equal-columns. - **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow. - **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500). ## Elevation & Depth Elementos de UI de sistemas operacionais antigos (janelas, botões 3D), tipografia pixelizada e "web-safe", fundos com padrões geométricos e texturas de "ruído", bordas com efeito de "bisel", micro-interações de clique com som de "dial-up", animações de transição de tela com efeito de "varredura" ou "pixelização". - **Physics:** Spring — stiffness 120, damping 20. Confident, weighted transitions. - **Entry animations:** Fade + translate-Y (16px → 0) over 540ms ease-out. Staggered cascades for lists: 120ms between items. - **Hover states:** Scale(1.03) + shadow lift over 200ms. - **Page transitions:** Fade + slide (300ms). - **Performance:** Only transform and opacity animated. No layout-triggering properties. ## Shapes Base corner radius: 8px. See rounded tokens in front matter for the full scale. ## Components - **Primary Button:** Subtly rounded (0.5rem) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows. - **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill. - **Cards:** Subtly rounded (0.5rem) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke. - **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels. - **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active. - **Skeletons:** Shimmer animation matching component dimensions. No circular spinners. - **Empty States:** Icon-based composition with descriptive text and action button. ## Do's and Don'ts - No emojis in UI — use icon system only (Lucide, Heroicons) - No pure black (#000000) — use off-black or charcoal variants - No oversaturated accent colors (saturation cap: 80%) - No 3-column equal-width feature layouts — use zig-zag or asymmetric grid - No `h-screen` — use `min-h-[100dvh]` - No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen" - No broken external image links — use picsum.photos or inline SVG - No generic lorem ipsum in demos - Do Elementos de UI antiga - Do Tipografia pixelizada/web-safe - Do Fundos com padrões/ruído - Do Bordas com efeito de bisel - Do Micro-interações com som de dial-up - Do Animações de varredura/pixelização. ## Use Case Landing pages, Modern websites