---
version: "alpha"
name: "Real Estate Imobiliária Digital"
description: "Real estate landing, property cards, listings, luxury, gold and beige, modern, maps, filters, home search. Ideal for landing pages, modern websites. AI-ready template."
colors:
  primary: "#F5F0E8"
  secondary: "#C9A84C"
  tertiary: "#333333"
  neutral: "#FFFFFF"
  surface: "#8B8680"
  accent: "#1A1A1A"
typography:
  h1:
    fontFamily: Playfair Display, serif
    fontSize: 2.25rem
    fontWeight: 700
  body-md:
    fontFamily: Inter, sans-serif
    fontSize: 1rem
    fontWeight: 400
  label-caps:
    fontFamily: Inter, sans-serif
    fontSize: 0.75rem
    fontWeight: 500
rounded:
  sm: 8px
  md: 16px
  lg: 24px
components:
  button-primary:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.neutral}"
    rounded: "{rounded.sm}"
    padding: 12px
---

## Overview

Real estate landing, property cards, listings, luxury, gold and beige, modern, maps, filters, home search. Ideal for landing pages, modern websites. AI-ready template. Real estate UI didn't start with cards. It started with tables — endless rows of MLS data that only agents could parse. Zillow changed that in 2006 by treating properties like products: hero image, price, key stats. Suddenly everyone could browse homes the way they browsed Amazon. Rightmove refined the split-panel layout in the UK. Then Airbnb blew the doors off with emotional photography and map-first discovery, proving that location context isn't a nice-to-have — it's the primary navigation layer.

The property card became universal because it solves a genuine density problem. You need to show price, location, size, bedrooms, and at least one photo — all scannable in under two seconds. Every PropTech startup since 2015 has shipped some variation of this pattern. The debate now isn't whether to use cards, but how much map you show alongside them.

Map-first versus list-first is a false binary, honestly. The best implementations (Redfin, Hemnet) treat them as linked views — hover a card, the pin highlights. Click a pin, the card scrolls into view. The real design challenge is making that relationship feel instant and obvious without overwhelming mobile viewports where you simply cannot show both.

- Density: 5/10 — Balanced
- Variance: 4/10 — Moderate
- Motion: 4/10 — Subtle

- **Style:** Luxury, Elegant, Sophisticated
- **Keywords:** real estate landing, property cards, listings, luxury, gold and beige, modern, maps, filters, home search
- **Era:** 2020s Real Estate
- **Light/Dark:** ✓ Full / ✗ No

## Colors

- **Beige** (#F5F0E8) — Primary surface or dominant color
- **Gold** (#C9A84C) — Premium accent, decorative highlights
- **Dark Grey** (#333333) — Dark surface, primary background
- **White** (#FFFFFF) — Secondary surface
- **Warm Grey** (#8B8680) — Secondary text, borders, muted elements
- **Charcoal** (#1A1A1A) — Deep contrast surface


## Typography

- **Display / Hero:** Playfair Display — Weight 700, tight tracking, used for headline impact
- **Body:** Playfair Display — Weight 400, 16px/1.6 line-height, max 72ch per line
- **UI Labels / Captions:** Playfair Display — 0.875rem, weight 500, slight letter-spacing
- **Monospace:** JetBrains Mono — Used for code, metadata, and technical values

Scale:
- Hero: clamp(2.5rem, 5vw, 4rem)
- H1: 2.25rem
- H2: 1.5rem
- Body: 1rem / 1.6
- Small: 0.875rem


## Layout

- **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding.
- **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px).
- **Section vertical gaps:** clamp(4rem, 8vw, 8rem).
- **Hero layout:** Split-screen (text left, visual right).
- **Feature sections:** Zig-zag alternating text+image rows. No 3-equal-columns.
- **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow.
- **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500).


## Elevation & Depth

Cards de imóveis com foto, título, localização, preço e CTA, seção de filtros estilizados, grid responsivo, pseudo-elementos para divisores sutis.

- **Physics:** Ease-out curves, 200-300ms duration. Smooth and predictable.
- **Entry animations:** Fade + translate-Y (16px → 0) over 420ms ease-out. Staggered cascades for lists: 80ms between items.
- **Hover states:** Subtle color shift + shadow adjustment over 200ms.
- **Page transitions:** Fade only (200ms).
- **Performance:** Only transform and opacity animated. No layout-triggering properties.


## Shapes

Base corner radius: 8px. See rounded tokens in front matter for the full scale.


## Components

- **Primary Button:** Rounded (8px) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows.
- **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill.
- **Cards:** Rounded (8px) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke.
- **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels.
- **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active.
- **Skeletons:** Shimmer animation matching component dimensions. No circular spinners.
- **Empty States:** Icon-based composition with descriptive text and action button.


## Do's and Don'ts

- No emojis in UI — use icon system only (Lucide, Heroicons)
- No pure black (#000000) — use off-black or charcoal variants
- No oversaturated accent colors (saturation cap: 80%)
- No 3-column equal-width feature layouts — use zig-zag or asymmetric grid
- No `h-screen` — use `min-h-[100dvh]`
- No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen"
- No broken external image links — use picsum.photos or inline SVG
- No generic lorem ipsum in demos

- Do Navbar + Hero com busca rápida
- Do Listagem de Imóveis + Filtros
- Do Destaques + Depoimentos
- Do CTA 'Agendar visita'
- Do Meta tags SEO
- Do Fotos placeholder
- Do Ícones SVG (localização
- Do dormitórios
- Do vagas)
- Do Animações leves em cards.


## Use Case

Landing pages, Modern websites

<!-- Source: https://designmd.app/library/real-estate-imobiliaria-digital · designmd.app -->
