--- version: "alpha" name: "Pinterest Warm Discovery" description: "Pinterest-inspired warm discovery landing page. Ideal for marketplaces visuais, galerias de inspiração, plataformas de descoberta, e-commerce visual. AI-ready template." colors: primary: "#ffffff" secondary: "#211922" tertiary: "#e60023" neutral: "#e5e5e0" surface: "#62625b" accent: "#91918c" typography: h1: fontFamily: system-ui fontSize: 2.25rem fontWeight: 700 body-md: fontFamily: system-ui fontSize: 1rem fontWeight: 400 label-caps: fontFamily: system-ui fontSize: 0.75rem fontWeight: 500 rounded: sm: 16px md: 32px lg: 48px components: button-primary: backgroundColor: "{colors.primary}" textColor: "{colors.neutral}" rounded: "{rounded.sm}" padding: 12px --- ## Overview Pinterest-inspired warm discovery landing page. Ideal for marketplaces visuais, galerias de inspiração, plataformas de descoberta, e-commerce visual. AI-ready template. Pinterest didn't invent the mood board — but they mass-produced the feeling of one. When Ben Silbermann launched the platform in 2010, the masonry grid wasn't a layout choice, it was a philosophical statement: content has no fixed aspect ratio, and discovery shouldn't be constrained by uniformity. The waterfall of images mimicked the chaos of a corkboard in a way that felt intentional rather than messy. The introduction of Pin Sans in 2017 marked Pinterest's shift from borrowed identity (Helvetica Neue, then their brief fling with a custom geometric) to owning their typographic voice. Pin Sans is quietly rounded, warm without being childish — it reads like a recommendation from a friend rather than a command from a brand. The weight distribution favors medium over bold, reinforcing suggestion over assertion. What makes Pinterest's system genuinely interesting is how it treats negative space as invitation. The gutters between pins aren't margins — they're breathing room that says 'there's more.' The warm palette (soft reds, muted creams, that signature #E60023) creates urgency without anxiety. Every pixel is calibrated to keep you in a state of pleasant anticipation, never quite satisfied, always one scroll away from the thing you didn't know you needed. - Density: 5/10 — Balanced - Variance: 2/10 — Structured - Motion: 4/10 — Subtle - **Style:** Warm White Canvas, Pinterest Red Accent, Pin Sans, Warm Olive Neutrals, Photography-First - **Keywords:** pinterest, warm discovery, Pin Sans, Pinterest Red, warm olive neutrals, masonry grid, photography-first, plum black, generous radius, craft-like - **Era:** 2024-2026 Visual Discovery - **Light/Dark:** ✓ Full / ✗ Not Recommended ## Colors - **Branco** (#ffffff) — Light surface, card backgrounds - **Plum Black** (#211922) — Dark surface, primary background - **Pinterest Red** (#e60023) — Error states, destructive actions - **Sand Gray** (#e5e5e0) — Secondary text, borders, muted elements - **Olive Gray** (#62625b) — Secondary text, borders, muted elements - **Warm Silver** (#91918c) — Extended palette, decorative use - **Warm Light** (#e0e0d9) — Extended palette, decorative use - **Dark Surface** (#33332e) — Deep contrast surface ## Typography - **Display / Hero:** system-ui — Weight 700, tight tracking, used for headline impact - **Body:** system-ui — Weight 400, 16px/1.6 line-height, max 72ch per line - **UI Labels / Captions:** system-ui — 0.875rem, weight 500, slight letter-spacing - **Monospace:** JetBrains Mono — Used for code, metadata, and technical values Scale: - Hero: clamp(2.5rem, 5vw, 4rem) - H1: 2.25rem - H2: 1.5rem - Body: 1rem / 1.6 - Small: 0.875rem ## Layout - **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding. - **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px). - **Section vertical gaps:** clamp(4rem, 8vw, 8rem). - **Hero layout:** Split-screen (text left, visual right). - **Feature sections:** Zig-zag alternating text+image rows. No 3-equal-columns. - **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow. - **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500). ## Elevation & Depth Canvas branco com neutrals olive/sand quentes (#91918c, #62625b, #e5e5e0) criando atmosfera craft acolhedora. Pinterest Red (#e60023) como acento singular bold e confiante. Texto plum black (#211922) — near-black com subtom ameixa quente. Botões secundários sand (#e5e5e0) com tom quente. Radius generoso: 16px botões, 20px+ cards. Botões circulares (50%) para controles. Masonry grid para conteúdo fotográfico. Badges com fundo warm wash (hsla(60,20%,98%,0.5)). Pin Sans como fonte única. - **Physics:** Ease-out curves, 200-300ms duration. Smooth and predictable. - **Entry animations:** Fade + translate-Y (16px → 0) over 420ms ease-out. Staggered cascades for lists: 80ms between items. - **Hover states:** Subtle color shift + shadow adjustment over 200ms. - **Page transitions:** Fade only (200ms). - **Performance:** Only transform and opacity animated. No layout-triggering properties. ## Shapes Base corner radius: 16px. See rounded tokens in front matter for the full scale. ## Components - **Primary Button:** Rounded (16px buttons) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows. - **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill. - **Cards:** Rounded (16px buttons) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke. - **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels. - **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active. - **Skeletons:** Shimmer animation matching component dimensions. No circular spinners. - **Empty States:** Icon-based composition with descriptive text and action button. ## Do's and Don'ts - No emojis in UI — use icon system only (Lucide, Heroicons) - No pure black (#000000) — use off-black or charcoal variants - No oversaturated accent colors (saturation cap: 80%) - No 3-column equal-width feature layouts — use zig-zag or asymmetric grid - No `h-screen` — use `min-h-[100dvh]` - No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen" - No broken external image links — use picsum.photos or inline SVG - No generic lorem ipsum in demos - Do Canvas branco com neutrals quentes - Do Pinterest Red #e60023 singular - Do Texto plum black #211922 - Do Botões sand #e5e5e0 - Do Radius generoso 16-20px - Do Controles circulares 50% - Do Masonry grid - Do Responsivo ## Use Case Marketplaces visuais, Galerias de inspiração, Platforms de descoberta, E-commerce visual