--- version: "alpha" name: "New Era Automotive Hero" description: "Design an automotive hero with full-viewport video (min 600px, max 965px). Ideal for concessionárias de carros, marketplaces automotivos, marcas de veículos, landing pages de lançamento. AI-ready template." colors: primary: "#010101" secondary: "#FFFFFF" tertiary: "#FBFBFD" neutral: "#EEEFF2" surface: "#FFFFFF" accent: "#272835" typography: h1: fontFamily: Inter fontSize: 2.5rem fontWeight: 700 body-md: fontFamily: Inter fontSize: 1rem fontWeight: 400 components: button-primary: backgroundColor: "{colors.primary}" textColor: "{colors.neutral}" padding: 12px --- ## Overview Design an automotive hero with full-viewport video (min 600px, max 965px). Ideal for concessionárias de carros, marketplaces automotivos, marcas de veículos, landing pages de lançamento. AI-ready template. The automotive hero section has always been about one thing: making metal feel alive. In the early web era, car brands relied on static photography with dramatic lighting — think BMW's early 2000s campaigns where a single hero shot carried the entire emotional weight. The shift to full-bleed video backgrounds around 2012-2014 changed everything. Suddenly you could communicate speed, engineering precision, and aspiration without a single word of copy. Tesla's website circa 2015 stripped the automotive hero down to its essence: cinematic video, minimal UI, one CTA. That restraint became the template. But what made it work wasn't the video itself — it was the confidence to let the product speak. Every EV startup since has tried to replicate this, most failing because they layer too much on top. The best automotive heroes today borrow from film direction: shallow depth of field, deliberate pacing, sound design that rewards unmuting. They treat the browser as a theater, not a billboard. The current generation pushes further with scroll-driven reveals and ambient motion that responds to cursor position, creating a sense of presence that static frames never achieved. - Density: 5/10 — Balanced - Variance: 4/10 — Moderate - Motion: 8/10 — Cinematic - **Style:** Automotive, Cinematic Video, Decorative Typography, Gradient Overlays - **Keywords:** automotive, cinematic, vídeo de fundo, Bebas Neue, tipografia decorativa, gradient overlays, concessionária, carros, Inter font, dark premium - **Era:** 2024-2026 Automotive Premium - **Light/Dark:** ✗ Not Recommended / ✓ Full ## Colors - **Preto** (#010101) — Dark surface, primary background - **Branco** (#FFFFFF) — Light surface, card backgrounds - **Branco Suave** (#FBFBFD) — Light surface, card backgrounds - **Cinza Claro** (#EEEFF2) — Secondary text, borders, muted elements - **Branco Botão** (#FFFFFF) — Secondary surface - **Cinza Escuro** (#272835) — Deep contrast surface - **Preto Overlay** (rgba(0,0,0,0.3)) — Deep contrast surface - **Sombra Sutil** (rgba(0,0,0,0.1)) — Extended palette, decorative use ## Typography - **Display / Hero:** Inter — Weight 700, tight tracking, used for headline impact - **Accent:** Bebas Neue — Used for decorative or emphasis text - **Body:** Inter — Weight 400, 16px/1.6 line-height, max 72ch per line - **UI Labels / Captions:** Inter — 0.875rem, weight 500, slight letter-spacing - **Monospace:** JetBrains Mono — Used for code, metadata, and technical values Scale: - Hero: clamp(2.5rem, 5vw, 4rem) - H1: 2.25rem - H2: 1.5rem - Body: 1rem / 1.6 - Small: 0.875rem ## Layout - **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding. - **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px). - **Section vertical gaps:** clamp(4rem, 8vw, 8rem). - **Hero layout:** Split-screen (text left, visual right). - **Feature sections:** Zig-zag alternating text+image rows. No 3-equal-columns. - **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow. - **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500). ## Elevation & Depth VÍDEO: Vídeo cinematográfico automotivo com cenas de carros em movimento, estradas ou detalhes de veículos em tons escuros e elegantes. Filmagem em câmera lenta com iluminação dramática, transmitindo luxo e performance. Gradient overlays no topo e base (260px, from black/30 to transparent) garantem legibilidade do texto decorativo gigante sobreposto. | EFEITOS CSS: Vídeo de fundo tela cheia (min 600px, max 965px) com gradient overlays no topo e base (260px, from black/30 to transparent), texto decorativo gigante centralizado (75% largura) com gradient fill vertical (branco 83% opacity para 12%), navbar com logo spinner e botão Cart arredondado, CTA inferior com parágrafo + botão esquerda e tagline Bebas Neue 64px direita - **Physics:** Spring — stiffness 120, damping 20. Confident, weighted transitions. - **Entry animations:** Fade + translate-Y (16px → 0) over 540ms ease-out. Staggered cascades for lists: 120ms between items. - **Hover states:** Scale(1.03) + shadow lift over 200ms. - **Page transitions:** Fade + slide (300ms). - **Performance:** Only transform and opacity animated. No layout-triggering properties. ## Shapes Base corner radius: 12px. See rounded tokens in front matter for the full scale. ## Components - **Primary Button:** Moderately rounded (0.75rem) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows. - **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill. - **Cards:** Moderately rounded (0.75rem) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke. - **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels. - **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active. - **Skeletons:** Shimmer animation matching component dimensions. No circular spinners. - **Empty States:** Icon-based composition with descriptive text and action button. ## Do's and Don'ts - No emojis in UI — use icon system only (Lucide, Heroicons) - No pure white (#FFFFFF) backgrounds — use off-white or dark surfaces - No oversaturated accent colors (saturation cap: 80%) - No 3-column equal-width feature layouts — use zig-zag or asymmetric grid - No `h-screen` — use `min-h-[100dvh]` - No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen" - No broken external image links — use picsum.photos or inline SVG - No generic lorem ipsum in demos - Do Vídeo tela cheia min 600px max 965px - Do Gradient overlays topo e base - Do Texto decorativo gigante gradient fill - Do Navbar com logo spinner e Cart - Do CTA inferior split layout - Do Bebas Neue 64px tagline - Do Responsivo stack mobile - Do Inter + Bebas Neue ## Use Case Car dealerships, Automotive marketplaces, Vehicle brands, Launch landing pages