--- version: "alpha" name: "Minimal & Direct" description: "Minimal direct landing page. Ideal for marketing, conversão, lead gen. AI-ready template." colors: primary: "#1A1A1A" secondary: "#4A4A4A" tertiary: "#0066FF" neutral: "#FFFFFF" typography: h1: fontFamily: System UI stack fontSize: 2.25rem fontWeight: 700 body-md: fontFamily: System UI stack fontSize: 1rem fontWeight: 400 label-caps: fontFamily: System UI stack fontSize: 0.75rem fontWeight: 500 --- ## Overview Minimal direct landing page. Ideal for marketing, conversão, lead gen. AI-ready template. Somewhere around 2018, developers got tired. Tired of hero sections with stock photos, tired of gradient buttons begging for clicks, tired of landing pages that read like a used car lot. The indie web movement wasn't a manifesto — it was a quiet rebellion. People started shipping single-column pages with nothing but a headline, a paragraph, and a link. Done. This wasn't laziness. It was taste. Developers who'd spent years building bloated marketing sites for clients turned around and made their own stuff with radical economy. One typeface. One column. Plenty of air. The influence came from editorial design — magazines, not SaaS templates. From people like Brutalist Websites, from the personal sites of designers who understood that removing things is harder than adding them. The pattern stuck because it works. When you strip a page down to text and space, every word has to earn its place. There's nowhere to hide behind a carousel or a testimonial slider. It's just you and your craft, presented without apology. - Density: 3/10 — Airy - Variance: 3/10 — Restrained - Motion: 6/10 — Expressive - **Style:** Landing Page - **Keywords:** Minimal text, white space heavy, single column layout, direct messaging, clean typography, visual-centric, fast-loading - **Era:** 2020s Modern - **Light/Dark:** ✓ Full / ✓ Full ## Colors - Palette derived from style keywords and era context ## Typography - **Display / Hero:** System UI stack (-apple-system, sans-serif) — Weight 700, tight tracking, used for headline impact - **Body:** System UI stack (-apple-system, sans-serif) — Weight 400, 16px/1.6 line-height, max 72ch per line - **UI Labels / Captions:** System UI stack (-apple-system, sans-serif) — 0.875rem, weight 500, slight letter-spacing - **Monospace:** JetBrains Mono — Used for code, metadata, and technical values Scale: - Hero: clamp(2.5rem, 5vw, 4rem) - H1: 2.25rem - H2: 1.5rem - Body: 1rem / 1.6 - Small: 0.875rem ## Layout - **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding. - **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px). - **Section vertical gaps:** clamp(4rem, 8vw, 8rem). - **Hero layout:** Split-screen (text left, visual right). - **Feature sections:** Zig-zag alternating text+image rows. No 3-equal-columns. - **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow. - **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500). ## Elevation & Depth Very subtle hover effects, minimal animations, fast page load (no heavy animations), smooth scroll - **Physics:** Spring — stiffness 120, damping 20. Confident, weighted transitions. - **Entry animations:** Fade + translate-Y (16px → 0) over 480ms ease-out. Staggered cascades for lists: 100ms between items. - **Hover states:** Scale(1.03) + shadow lift over 200ms. - **Page transitions:** Fade + slide (300ms). - **Performance:** Only transform and opacity animated. No layout-triggering properties. ## Shapes Base corner radius: 8px. See rounded tokens in front matter for the full scale. ## Components - **Primary Button:** Subtly rounded (0.5rem) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows. - **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill. - **Cards:** Subtly rounded (0.5rem) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke. - **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels. - **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active. - **Skeletons:** Shimmer animation matching component dimensions. No circular spinners. - **Empty States:** Icon-based composition with descriptive text and action button. ## Do's and Don'ts - No emojis in UI — use icon system only (Lucide, Heroicons) - No decorative gradients — flat color only - No shadows heavier than 0 2px 8px rgba(0,0,0,0.08) - No pure black (#000000) — use off-black or charcoal variants - No oversaturated accent colors (saturation cap: 80%) - No 3-column equal-width feature layouts — use zig-zag or asymmetric grid - No `h-screen` — use `min-h-[100dvh]` - No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen" - No broken external image links — use picsum.photos or inline SVG - No generic lorem ipsum in demos - Do Single column centered - Do White space generous - Do One primary CTA only - Do No decorative images - Do Page weight < 500KB - Do Load time < 2s ## Use Case Marketing, Conversion, Lead gen