--- version: "alpha" name: "Luxury & Elegant" description: "Luxury and elegant interface with strict 60/30/10 color hierarchy. Ideal for branding de luxo, hotéis e hospitalidade premium, moda high-end, joalheria, serviços financeiros exclusivos. AI-ready template." colors: primary: "#192A56" secondary: "#FCFBFB" tertiary: "#EDA6A3" typography: h1: fontFamily: Playfair Display fontSize: 2.25rem fontWeight: 700 body-md: fontFamily: Inter fontSize: 1rem fontWeight: 400 label-caps: fontFamily: Inter fontSize: 0.75rem fontWeight: 500 components: button-primary: backgroundColor: "{colors.primary}" padding: 12px --- ## Overview Luxury and elegant interface with strict 60/30/10 color hierarchy. Ideal for branding de luxo, hotéis e hospitalidade premium, moda high-end, joalheria, serviços financeiros exclusivos. AI-ready template. Luxury design didn't emerge from aesthetics alone — it came from scarcity. The earliest luxury visual languages were born in Parisian couture houses and Swiss watchmaking, where every typographic choice signaled exclusivity. Didone serifs, generous whitespace, and restrained color palettes weren't decorative decisions; they were gatekeeping mechanisms. If your materials looked accessible, you weren't luxury. The digital era nearly destroyed this. Early web design democratized everything, and luxury brands struggled to translate physical restraint into pixels. It took until the late 2010s for digital luxury to find its footing — brands like Bottega Veneta deleting social media entirely, Celine dropping its accent, entire websites reduced to a single typeface and negative space. The lesson was clear: luxury online means refusing to compete for attention. Today's luxury design systems inherit this lineage but face new tensions. Dark modes, motion design, and immersive experiences push against the traditional stillness of luxury. The best work resolves this by treating motion as choreography rather than animation — deliberate, unhurried, almost reluctant to reveal itself. - Density: 5/10 — Balanced - Variance: 4/10 — Moderate - Motion: 4/10 — Subtle - **Style:** Sophisticated, Timeless, Refined, Premium - **Keywords:** luxury, elegant, classic, premium, high-end, editorial, serif, upscale, timeless, sophisticated - **Era:** Classic Luxury Reimagined - **Light/Dark:** ✓ Full / ✓ Full ## Colors - **Midnight Navy** (#192A56) — Dark surface, primary background - **Pearl White** (#FCFBFB) — Secondary surface - **Dusty Rose** (#EDA6A3) — Extended palette, decorative use ## Typography - **Display / Hero:** Playfair Display — Weight 700, tight tracking, used for headline impact - **Accent:** Inter — Used for decorative or emphasis text - **Body:** Playfair Display — Weight 400, 16px/1.6 line-height, max 72ch per line - **UI Labels / Captions:** Playfair Display — 0.875rem, weight 500, slight letter-spacing - **Monospace:** JetBrains Mono — Used for code, metadata, and technical values Scale: - Hero: clamp(2.5rem, 5vw, 4rem) - H1: 2.25rem - H2: 1.5rem - Body: 1rem / 1.6 - Small: 0.875rem ## Layout - **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding. - **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px). - **Section vertical gaps:** clamp(4rem, 8vw, 8rem). - **Hero layout:** Split-screen (text left, visual right). - **Feature sections:** Zig-zag alternating text+image rows. No 3-equal-columns. - **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow. - **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500). ## Elevation & Depth 10%: Champagne #F7D794 em filetes, logomarca e botões premium; tipografia serifada para títulos, contraste refinado, brilho discreto e transições suaves (240-320ms) - **Physics:** Ease-out curves, 200-300ms duration. Smooth and predictable. - **Entry animations:** Fade + translate-Y (16px → 0) over 420ms ease-out. Staggered cascades for lists: 80ms between items. - **Hover states:** Subtle color shift + shadow adjustment over 200ms. - **Page transitions:** Fade only (200ms). - **Performance:** Only transform and opacity animated. No layout-triggering properties. ## Shapes Base corner radius: 8px. See rounded tokens in front matter for the full scale. ## Components - **Primary Button:** Subtly rounded (0.5rem) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows. - **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill. - **Cards:** Subtly rounded (0.5rem) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke. - **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels. - **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active. - **Skeletons:** Shimmer animation matching component dimensions. No circular spinners. - **Empty States:** Icon-based composition with descriptive text and action button. ## Do's and Don'ts - No emojis in UI — use icon system only (Lucide, Heroicons) - No pure black (#000000) — use off-black or charcoal variants - No oversaturated accent colors (saturation cap: 80%) - No 3-column equal-width feature layouts — use zig-zag or asymmetric grid - No `h-screen` — use `min-h-[100dvh]` - No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen" - No broken external image links — use picsum.photos or inline SVG - No generic lorem ipsum in demos - Do Midnight Navy dominante (60%) - Do Pearl White + Dusty Rose compondo 30% - Do Champagne aplicado com parcimônia (10%) - Do Hierarquia tipográfica elegante - Do Sensação premium consistente - Do Responsivo ## Use Case Luxury branding, Hotels and premium hospitality, High-end fashion, Jewelry, Exclusive financial services