--- version: "alpha" name: "Logoisum Video Agency Hero" description: "Premium video agency hero with full-screen video no color overlay. Ideal for agências de vídeo, produtoras de reels e shorts, estúdios de edição, freelancers de vídeo. AI-ready template." colors: primary: "#FFFFFF" secondary: "#222222" tertiary: "#000000" neutral: "#F5F5F5" surface: "#666666" accent: "#FFFFFF" typography: h1: fontFamily: Barlow fontSize: 2.5rem fontWeight: 700 body-md: fontFamily: Barlow fontSize: 1rem fontWeight: 400 components: button-primary: backgroundColor: "{colors.primary}" textColor: "{colors.neutral}" padding: 12px --- ## Overview Premium video agency hero with full-screen video no color overlay. Ideal for agências de vídeo, produtoras de reels e shorts, estúdios de edição, freelancers de vídeo. AI-ready template. The video agency hero pattern emerged from the collision of two worlds: editorial print design and motion graphics showreels. In the early 2010s, production houses realized their websites needed to feel like their work — kinetic, bold, unapologetically visual. The floating white navbar became the signature move, borrowed from fashion editorial sites where navigation needed to exist without competing with full-bleed imagery beneath it. What makes this pattern distinctly "agency" rather than generic corporate is the tension between restraint and spectacle. The navbar floats clean and minimal — almost Swiss in its discipline — while the hero below it screams creativity through illustration, oversized type, or looping video. That contrast is the whole point. It signals: we understand craft AND we understand business. The illustrated variant (Arte & Ilustração) pushes further into personality territory. Where photo-based heroes commoditize quickly, custom illustration declares a point of view. Studios like Buck, Oddfellows, and Gunner pioneered this approach — proving that hand-crafted visual identity in the hero converts better than stock footage ever could. - Density: 3/10 — Airy - Variance: 3/10 — Restrained - Motion: 6/10 — Expressive - **Style:** Agency, Floating White Navbar, Video No Overlay, Instrument Serif Italic, Minimal Premium - **Keywords:** agency, vídeo editing, floating navbar branca, sem overlay, Instrument Serif italic, Barlow font, seta 45 graus, play icon, minimal premium, reels virais - **Era:** 2024-2026 Video Agency Premium - **Light/Dark:** ✓ Full / ◐ Partial ## Colors - **Branco** (#FFFFFF) — Light surface, card backgrounds - **Preto Escuro** (#222222) — Dark surface, primary background - **Preto** (#000000) — Dark surface, primary background - **Cinza Claro** (#F5F5F5) — Secondary text, borders, muted elements - **Cinza Texto** (#666666) — Primary text color - **Branco Puro** (#FFFFFF) — Secondary surface - **Preto Suave** (#333333) — Deep contrast surface - **Sombra Sutil** (rgba(0,0,0,0.08)) — Extended palette, decorative use ## Typography - **Display / Hero:** Barlow — Weight 700, tight tracking, used for headline impact - **Accent:** Instrument Serif — Used for decorative or emphasis text - **Body:** Barlow — Weight 400, 16px/1.6 line-height, max 72ch per line - **UI Labels / Captions:** Barlow — 0.875rem, weight 500, slight letter-spacing - **Monospace:** JetBrains Mono — Used for code, metadata, and technical values Scale: - Hero: clamp(2.5rem, 5vw, 4rem) - H1: 2.25rem - H2: 1.5rem - Body: 1rem / 1.6 - Small: 0.875rem ## Layout - **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding. - **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px). - **Section vertical gaps:** clamp(4rem, 8vw, 8rem). - **Hero layout:** Split-screen (text left, visual right). - **Feature sections:** Zig-zag alternating text+image rows. No 3-equal-columns. - **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow. - **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500). ## Elevation & Depth VÍDEO: Showreel de edição de vídeo profissional com cortes rápidos de projetos de vídeo, reels e conteúdo para redes sociais. Cenas dinâmicas com transições fluidas mostrando trabalhos de edição, color grading e motion graphics. Exibido em tela cheia sem overlay de cor, permitindo que a qualidade do trabalho fale por si. A navbar flutuante branca contrasta elegantemente sobre o vídeo. | EFEITOS CSS: Vídeo de fundo tela cheia sem overlay de cor, navbar flutuante branca rounded-[16px] com sombra sutil, botão CTA escuro (#222) com ícone seta 45 graus em housing circular, headline em duas linhas: Barlow bold tracking-[-4px] e Instrument Serif italic 84px, botão pill branco grande com ícone play, layout min-h-[90vh] centralizado, tipografia 14px Barlow Medium para links - **Physics:** Spring — stiffness 120, damping 20. Confident, weighted transitions. - **Entry animations:** Fade + translate-Y (16px → 0) over 480ms ease-out. Staggered cascades for lists: 100ms between items. - **Hover states:** Scale(1.03) + shadow lift over 200ms. - **Page transitions:** Fade + slide (300ms). - **Performance:** Only transform and opacity animated. No layout-triggering properties. ## Shapes Base corner radius: 12px. See rounded tokens in front matter for the full scale. ## Components - **Primary Button:** Moderately rounded (0.75rem) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows. - **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill. - **Cards:** Moderately rounded (0.75rem) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke. - **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels. - **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active. - **Skeletons:** Shimmer animation matching component dimensions. No circular spinners. - **Empty States:** Icon-based composition with descriptive text and action button. ## Do's and Don'ts - No emojis in UI — use icon system only (Lucide, Heroicons) - No decorative gradients — flat color only - No shadows heavier than 0 2px 8px rgba(0,0,0,0.08) - No pure black (#000000) — use off-black or charcoal variants - No oversaturated accent colors (saturation cap: 80%) - No 3-column equal-width feature layouts — use zig-zag or asymmetric grid - No `h-screen` — use `min-h-[100dvh]` - No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen" - No broken external image links — use picsum.photos or inline SVG - No generic lorem ipsum in demos - Do Vídeo tela cheia sem overlay - Do Navbar flutuante branca rounded-16px - Do Botão CTA escuro seta 45° circular - Do Headline Barlow + Instrument Serif 84px - Do Botão pill branco play icon - Do Layout min-h-90vh - Do Barlow Medium 14px nav - Do Subtexto 18px centralizado - Do Responsivo ## Use Case Agencies de vídeo, Produtoras de reels e shorts, Studios de edição, Freelancers de vídeo