--- version: "alpha" name: "Kraken Purple Exchange" description: "Kraken-inspired crypto exchange landing page. Ideal for exchanges crypto, trading, plataformas financeiras, defi. AI-ready template." colors: primary: "#7132f5" secondary: "#ffffff" tertiary: "#101114" neutral: "#686b82" surface: "#5741d8" accent: "#9497a9" typography: h1: fontFamily: system-ui fontSize: 2.25rem fontWeight: 700 body-md: fontFamily: system-ui fontSize: 1rem fontWeight: 400 label-caps: fontFamily: system-ui fontSize: 0.75rem fontWeight: 500 rounded: sm: 12px md: 24px lg: 36px components: button-primary: backgroundColor: "{colors.primary}" textColor: "{colors.neutral}" rounded: "{rounded.sm}" padding: 12px --- ## Overview Kraken-inspired crypto exchange landing page. Ideal for exchanges crypto, trading, plataformas financeiras, defi. AI-ready template. Purple has always been the color of the initiated. In ancient Rome, Tyrian purple was reserved for emperors — it signaled power through scarcity. When Kraken adopted deep violet as their primary brand color in the early crypto exchange era, they were making a deliberate statement: this isn't retail finance dressed up in friendly blues and greens. This is something else entirely. The futuristic tech aesthetic that surrounds Kraken's purple identity draws from a lineage that runs through Blade Runner's neon-soaked interfaces, through the terminal screens of early electronic trading floors, all the way to the synthwave revival of the 2010s. It's a visual language that says "we operate at the edge." The purple-on-dark combination specifically evokes the feeling of late-night trading sessions, of screens glowing in dark rooms where serious money moves. What makes this palette work for crypto specifically is its rejection of traditional finance's conservative navy-and-white uniform. Purple occupies a psychological space between the authority of blue and the urgency of red — exactly where a trading platform wants to live. It communicates both trust and intensity simultaneously, which is a rare trick in interface design. - Density: 3/10 — Airy - Variance: 3/10 — Restrained - Motion: 4/10 — Subtle - **Style:** Clean White Canvas, Kraken Purple Accent, Dual Font System, 12px Radius, Whisper Shadows - **Keywords:** kraken, purple, exchange, crypto, Kraken-Brand, Kraken-Product, 12px radius, whisper shadows, cool blue-gray, green success badges - **Era:** 2024-2026 Crypto Trading - **Light/Dark:** ✓ Full / ✗ Not Recommended ## Colors - **Kraken Purple** (#7132f5) — Accent color, emphasis elements - **Branco** (#ffffff) — Light surface, card backgrounds - **Near Black** (#101114) — Dark surface, primary background - **Cool Gray** (#686b82) — Secondary text, borders, muted elements - **Purple Dark** (#5741d8) — Deep contrast surface - **Silver Blue** (#9497a9) — Secondary accent - **Verde** (#149e61) — Success states, positive indicators - **Purple Subtle** (rgba(133,91,251,0.16)) — Accent color, emphasis elements ## Typography - **Display / Hero:** system-ui — Weight 700, tight tracking, used for headline impact - **Body:** system-ui — Weight 400, 16px/1.6 line-height, max 72ch per line - **UI Labels / Captions:** system-ui — 0.875rem, weight 500, slight letter-spacing - **Monospace:** JetBrains Mono — Used for code, metadata, and technical values Scale: - Hero: clamp(2.5rem, 5vw, 4rem) - H1: 2.25rem - H2: 1.5rem - Body: 1rem / 1.6 - Small: 0.875rem ## Layout - **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding. - **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px). - **Section vertical gaps:** clamp(4rem, 8vw, 8rem). - **Hero layout:** Split-screen (text left, visual right). - **Feature sections:** Zig-zag alternating text+image rows. No 3-equal-columns. - **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow. - **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500). ## Elevation & Depth Kraken Purple (#7132f5) como acento de marca comandante com variantes escuras (#5741d8, #5b1ecf). Canvas branco limpo com escala de cinzas cool blue-gray. Dual font: Brand (display weight 700 com tracking negativo -1px) + Product (UI weight 400-600). Radius 12px em todos os botões — arredondado mas não pill. Sombras whisper (rgba(0,0,0,0.03) 0px 4px 24px). Badges de sucesso verde (#149e61) em 16% opacity. Botões purple subtle com fundo rgba(133,91,251,0.16). - **Physics:** Ease-out curves, 200-300ms duration. Smooth and predictable. - **Entry animations:** Fade + translate-Y (16px → 0) over 420ms ease-out. Staggered cascades for lists: 80ms between items. - **Hover states:** Subtle color shift + shadow adjustment over 200ms. - **Page transitions:** Fade only (200ms). - **Performance:** Only transform and opacity animated. No layout-triggering properties. ## Shapes Base corner radius: 12px. See rounded tokens in front matter for the full scale. ## Components - **Primary Button:** Generously rounded (1.5rem) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows. - **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill. - **Cards:** Generously rounded (1.5rem) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke. - **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels. - **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active. - **Skeletons:** Shimmer animation matching component dimensions. No circular spinners. - **Empty States:** Icon-based composition with descriptive text and action button. ## Do's and Don'ts - No emojis in UI — use icon system only (Lucide, Heroicons) - No pure black (#000000) — use off-black or charcoal variants - No oversaturated accent colors (saturation cap: 80%) - No 3-column equal-width feature layouts — use zig-zag or asymmetric grid - No `h-screen` — use `min-h-[100dvh]` - No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen" - No broken external image links — use picsum.photos or inline SVG - No generic lorem ipsum in demos - Do Kraken Purple #7132f5 comandante - Do Canvas branco com cinzas cool - Do Display weight 700 tracking -1px - Do Radius 12px em botões - Do Sombras whisper - Do Purple subtle buttons - Do Green badges - Do Responsivo ## Use Case Exchanges crypto, Trading, Platforms financeiras, DeFi