--- version: "alpha" name: "Kawaii Doodle Art" description: "Kawaii doodle art style landing page. Ideal for projetos infantis, lojas de presentes, apps de bem-estar, fan sites, blogs criativos. AI-ready template." colors: primary: "#FFB7C5" secondary: "#89CFF0" tertiary: "#98FB98" neutral: "#E6E6FA" surface: "#FFDAB9" accent: "#FFFACD" typography: h1: fontFamily: Nunito fontSize: 2.5rem fontWeight: 700 body-md: fontFamily: Nunito fontSize: 1rem fontWeight: 400 rounded: sm: 24px md: 48px lg: 72px components: button-primary: backgroundColor: "{colors.primary}" textColor: "{colors.neutral}" rounded: "{rounded.sm}" padding: 12px --- ## Overview Kawaii doodle art style landing page. Ideal for projetos infantis, lojas de presentes, apps de bem-estar, fan sites, blogs criativos. AI-ready template. Kawaii doodle art traces back to 1970s Japan, where the kawaii aesthetic emerged as a cultural rebellion — young women rejecting rigid formality by adopting rounded, childlike handwriting and illustration. This wasn't decoration; it was defiance dressed in soft lines. The style crystallized through Sanrio's early character work and exploded globally via sticker culture, purikura booths, and eventually LINE and emoji ecosystems. What makes kawaii doodle distinct from generic cute illustration is the deliberate imperfection — wobbly outlines, slightly off-center eyes, proportions that feel sketched on a napkin rather than constructed in software. It's warmth through roughness. Today the style lives at the intersection of indie illustration and product design. Designers like Gudetama's creator Amy understood that kawaii works precisely because it refuses polish. The hand-drawn quality signals approachability in a way that vector-perfect illustration never can. When everything on screen feels manufactured, a wobbly doodle face becomes the most honest element in the interface. - Density: 5/10 — Balanced - Variance: 8/10 — Expressive - Motion: 6/10 — Expressive - **Style:** Cute, Playful, Hand-drawn, Japanese Pop - **Keywords:** kawaii, cute, doodle, hand-drawn, pastel, Japanese pop, chibi, stickers, sparkles, rounded - **Era:** Japanese Pop Culture (1970s-present) - **Light/Dark:** ✓ Full / ✗ No ## Colors - **Sakura Pink** (#FFB7C5) — Primary text color - **Baby Blue** (#89CFF0) — Accent highlight, links and focus states - **Mint Green** (#98FB98) — Supporting palette color - **Lavender** (#E6E6FA) — Extended palette, decorative use - **Peach** (#FFDAB9) — Extended palette, decorative use - **Lemon Yellow** (#FFFACD) — Warning states, attention indicators - **Coral** (#FF7F7F) — Extended palette, decorative use - **Lilac** (#DDA0DD) — Extended palette, decorative use ## Typography - **Display / Hero:** Nunito — Weight 700, tight tracking, used for headline impact - **Accent:** Quicksand — Used for decorative or emphasis text - **Body:** Nunito — Weight 400, 16px/1.6 line-height, max 72ch per line - **UI Labels / Captions:** Nunito — 0.875rem, weight 500, slight letter-spacing - **Monospace:** JetBrains Mono — Used for code, metadata, and technical values Scale: - Hero: clamp(2.5rem, 5vw, 4rem) - H1: 2.25rem - H2: 1.5rem - Body: 1rem / 1.6 - Small: 0.875rem ## Layout - **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding. - **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px). - **Section vertical gaps:** clamp(4rem, 8vw, 8rem). - **Hero layout:** Asymmetric composition. - **Feature sections:** Asymmetric grid with varied card sizes. No 3-equal-columns. - **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow. - **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500). ## Elevation & Depth Doodle-style hand-drawn borders (wavy/irregular), sparkle/star decorations via CSS pseudo-elements, bouncy hover animations (scale + rotate), rounded everything (20-30px radius), subtle wobble animation on elements, pastel gradient backgrounds - **Physics:** Spring — stiffness 120, damping 20. Confident, weighted transitions. - **Entry animations:** Fade + translate-Y (16px → 0) over 480ms ease-out. Staggered cascades for lists: 100ms between items. - **Hover states:** Scale(1.03) + shadow lift over 200ms. - **Page transitions:** Fade + slide (300ms). - **Performance:** Only transform and opacity animated. No layout-triggering properties. ## Shapes Base corner radius: 24px. See rounded tokens in front matter for the full scale. ## Components - **Primary Button:** Generously rounded (1.5rem) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows. - **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill. - **Cards:** Generously rounded (1.5rem) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke. - **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels. - **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active. - **Skeletons:** Shimmer animation matching component dimensions. No circular spinners. - **Empty States:** Icon-based composition with descriptive text and action button. ## Do's and Don'ts - No emojis in UI — use icon system only (Lucide, Heroicons) - No pure black (#000000) — use off-black or charcoal variants - No oversaturated accent colors (saturation cap: 80%) - No 3-column equal-width feature layouts — use zig-zag or asymmetric grid - No `h-screen` — use `min-h-[100dvh]` - No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen" - No broken external image links — use picsum.photos or inline SVG - No generic lorem ipsum in demos - Do Pastel color palette consistent - Do Doodle-style wavy borders - Do Sparkle/star decorations - Do Super rounded corners 20-30px - Do Bouncy hover animations - Do Playful bubbly typography ## Use Case Kids projects, Gift shops, Wellness apps, Fan sites, Creative blogs