--- version: "alpha" name: "Exaggerated Minimalism" description: "Design with exaggerated minimalism. Ideal for landing pages, saas. AI-ready template." colors: primary: "#000000" secondary: "#FFFFFF" typography: h1: fontFamily: System UI stack fontSize: 2.25rem fontWeight: 700 body-md: fontFamily: System UI stack fontSize: 1rem fontWeight: 400 label-caps: fontFamily: System UI stack fontSize: 0.75rem fontWeight: 500 components: button-primary: backgroundColor: "{colors.primary}" padding: 12px --- ## Overview Design with exaggerated minimalism. Ideal for landing pages, saas. AI-ready template. Minimalism used to whisper. For decades it meant restraint — Helvetica at 12px, generous margins, the quiet confidence of less. Then something shifted. Around 2018, Hedi Slimane dropped the accent from Céline and set the logo in clean, shouty capitals. Balenciaga followed. Suddenly, minimalism wasn't about disappearing — it was about dominating the room with almost nothing. The trick was brilliant: strip everything away, then make what remains impossibly large. A 200px headline becomes the entire composition. Whitespace stops being passive negative space and starts functioning as tension. The grid doesn't guide — it confronts. Swiss modernism's bones are still there, but the attitude is completely different. Where Müller-Brockmann sought harmony, exaggerated minimalism seeks drama. This is minimalism that learned from fashion editorials and architecture photography. It trades the democratic clarity of mid-century Swiss design for something more exclusive, more opinionated. Every pixel of empty space says: we don't need to fill this. We don't need to convince you. The confidence is the message. - Density: 3/10 — Airy - Variance: 2/10 — Structured - Motion: 4/10 — Subtle - **Style:** Ultra-Clean, Spacious, Bold-Type, Restrained - **Keywords:** Bold minimalism, oversized typography, high contrast, negative space, loud minimal, statement design - **Era:** 2020s Modern - **Light/Dark:** ✓ Full / ✓ Full ## Colors - **#000000** (#000000) — Primary surface or dominant color - **#FFFFFF** (#FFFFFF) — Secondary surface or text color ## Typography - **Display / Hero:** System UI stack (-apple-system, sans-serif) — Weight 700, tight tracking, used for headline impact - **Body:** System UI stack (-apple-system, sans-serif) — Weight 400, 16px/1.6 line-height, max 72ch per line - **UI Labels / Captions:** System UI stack (-apple-system, sans-serif) — 0.875rem, weight 500, slight letter-spacing - **Monospace:** JetBrains Mono — Used for code, metadata, and technical values Scale: - Hero: clamp(2.5rem, 5vw, 4rem) - H1: 2.25rem - H2: 1.5rem - Body: 1rem / 1.6 - Small: 0.875rem ## Layout - **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding. - **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px). - **Section vertical gaps:** clamp(4rem, 8vw, 8rem). - **Hero layout:** Split-screen (text left, visual right). - **Feature sections:** Zig-zag alternating text+image rows. No 3-equal-columns. - **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow. - **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500). ## Elevation & Depth font-size: clamp(3rem 10vw 12rem), font-weight: 900, letter-spacing: -0.05em, massive whitespace - **Physics:** Ease-out curves, 200-300ms duration. Smooth and predictable. - **Entry animations:** Fade + translate-Y (16px → 0) over 420ms ease-out. Staggered cascades for lists: 80ms between items. - **Hover states:** Subtle color shift + shadow adjustment over 200ms. - **Page transitions:** Fade only (200ms). - **Performance:** Only transform and opacity animated. No layout-triggering properties. ## Shapes Base corner radius: 8px. See rounded tokens in front matter for the full scale. ## Components - **Primary Button:** Subtly rounded (0.5rem) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows. - **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill. - **Cards:** Subtly rounded (0.5rem) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke. - **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels. - **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active. - **Skeletons:** Shimmer animation matching component dimensions. No circular spinners. - **Empty States:** Icon-based composition with descriptive text and action button. ## Do's and Don'ts - No emojis in UI — use icon system only (Lucide, Heroicons) - No decorative gradients — flat color only - No shadows heavier than 0 2px 8px rgba(0,0,0,0.08) - No pure black (#000000) — use off-black or charcoal variants - No oversaturated accent colors (saturation cap: 80%) - No 3-column equal-width feature layouts — use zig-zag or asymmetric grid - No `h-screen` — use `min-h-[100dvh]` - No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen" - No broken external image links — use picsum.photos or inline SVG - No generic lorem ipsum in demos - Do Typography oversized - Do White space extreme - Do Black/white dominant - Do Single accent only - Do Elements minimal - Do Statement clear ## Use Case Landing pages, SaaS