---
version: "alpha"
name: "Culinária Afetiva Brasileira"
description: "Warm and authentic landing page for a homemade and affective recipe sharing platform, inspired by Brazilian vernacular culture. Ideal for landing pages, saas. AI-ready template."
colors:
  primary: "#FFD700"
  secondary: "#6B8E23"
  tertiary: "#ED7014"
  neutral: "#FFFFFF"
  surface: "#FF6347"
  accent: "#87CEEB"
typography:
  h1:
    fontFamily: Caveat
    fontSize: 2.5rem
    fontWeight: 700
  body-md:
    fontFamily: Caveat
    fontSize: 1rem
    fontWeight: 400
rounded:
  sm: 10px
  md: 20px
  lg: 30px
components:
  button-primary:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.neutral}"
    rounded: "{rounded.sm}"
    padding: 12px
---

## Overview

Warm and authentic landing page for a homemade and affective recipe sharing platform, inspired by Brazilian vernacular culture. Ideal for landing pages, saas. AI-ready template. Brazilian affective cuisine — comida afetiva — isn't a trend. It's a design philosophy rooted in memory. The visual language comes from kitchens with chipped enamel pots, handwritten recipe cards yellowed at the edges, and tables where mismatched chairs somehow belong together. This aesthetic emerged organically from family food blogs in the early 2010s, rejecting the sterile overhead shots of international food media in favor of something messier, warmer, more honest.

The palette is unmistakable: turmeric yellows, terracotta, the deep brown of a well-seasoned panela de barro. Typography leans handwritten or serif — never geometric sans. Textures reference linen tablecloths, wood grain, ceramic glazes. Photography favors natural light, steam rising, hands in frame. It's deliberately imperfect because perfection feels cold, and cold is the opposite of what this food represents.

What makes it powerful for digital platforms is the emotional shortcut. Users see these visual cues and immediately feel grandmother's kitchen. That's not nostalgia as decoration — it's trust architecture built from cultural memory.

- Density: 5/10 — Balanced
- Variance: 4/10 — Moderate
- Motion: 8/10 — Cinematic

- **Style:** Warm, Authentic, Community, Cozy
- **Keywords:** homemade recipes, affective cuisine, Brazilian, warm, authentic, community, cozy, traditional, shared, friendly
- **Era:** 2026+ Sabores da Memória
- **Light/Dark:** ✓ Full / ✗ No

## Colors

- **Amarelo Milho** (#FFD700) — Warning states, attention indicators
- **Verde Erva** (#6B8E23) — Secondary surface or text color
- **Laranja Cenoura** (#ED7014) — Warm accent, call-to-action secondary
- **Branco** (#FFFFFF) — Light surface, card backgrounds
- **Vermelho Tomate** (#FF6347) — Error states, destructive actions
- **Azul Céu** (#87CEEB) — Secondary accent
- **Marrom Terra** (#8B4513) — Extended palette, decorative use
- **Cinza Claro** (#F0F0F0) — Secondary text, borders, muted elements


## Typography

- **Display / Hero:** Caveat — Weight 700, tight tracking, used for headline impact
- **Body:** Caveat — Weight 400, 16px/1.6 line-height, max 72ch per line
- **UI Labels / Captions:** Caveat — 0.875rem, weight 500, slight letter-spacing
- **Monospace:** JetBrains Mono — Used for code, metadata, and technical values

Scale:
- Hero: clamp(2.5rem, 5vw, 4rem)
- H1: 2.25rem
- H2: 1.5rem
- Body: 1rem / 1.6
- Small: 0.875rem


## Layout

- **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding.
- **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px).
- **Section vertical gaps:** clamp(4rem, 8vw, 8rem).
- **Hero layout:** Split-screen (text left, visual right).
- **Feature sections:** Zig-zag alternating text+image rows. No 3-equal-columns.
- **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow.
- **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500).


## Elevation & Depth

Texturas de toalha de mesa de chita e utensílios de cozinha antigos, tipografia que simula escrita manual e receitas de caderno, fotografias de pratos caseiros com foco no aconchego, micro-interações de hover com efeito de "vapor" ou "aroma" visual, transições de seção suaves e com efeito de "folhear" um livro de receitas.

- **Physics:** Spring — stiffness 120, damping 20. Confident, weighted transitions.
- **Entry animations:** Fade + translate-Y (16px → 0) over 540ms ease-out. Staggered cascades for lists: 120ms between items.
- **Hover states:** Scale(1.03) + shadow lift over 200ms.
- **Page transitions:** Fade + slide (300ms).
- **Performance:** Only transform and opacity animated. No layout-triggering properties.


## Shapes

Base corner radius: 10px. See rounded tokens in front matter for the full scale.


## Components

- **Primary Button:** Rounded (10px) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows.
- **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill.
- **Cards:** Rounded (10px) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke.
- **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels.
- **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active.
- **Skeletons:** Shimmer animation matching component dimensions. No circular spinners.
- **Empty States:** Icon-based composition with descriptive text and action button.


## Do's and Don'ts

- No emojis in UI — use icon system only (Lucide, Heroicons)
- No pure black (#000000) — use off-black or charcoal variants
- No oversaturated accent colors (saturation cap: 80%)
- No 3-column equal-width feature layouts — use zig-zag or asymmetric grid
- No `h-screen` — use `min-h-[100dvh]`
- No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen"
- No broken external image links — use picsum.photos or inline SVG
- No generic lorem ipsum in demos

- Do Paleta de cores brasileira verificada
- Do Autenticidade cultural brasileira verificada
- Do Atmosfera acolhedora e calorosa verificada
- Do Elementos de comunidade presentes
- Do Tipografia hierárquica clara
- Do Responsividade mobile verificada
- Do Contraste WCAG AA verificado
- Do Conteúdo em PT-BR verificado


## Use Case

Landing pages, SaaS

<!-- Source: https://designmd.app/library/culinaria-afetiva-brasileira · designmd.app -->
