--- version: "alpha" name: "Criatividade Artesanal e Pessoal" description: "Personal and creative hand-drawn landing page for a small business creative consulting firm. Ideal for landing pages, modern websites. AI-ready template." colors: primary: "#40E0D0" secondary: "#FFD700" tertiary: "#FFFFFF" neutral: "#F0F0F0" surface: "#FF7F50" accent: "#98FB98" typography: h1: fontFamily: Indie Flower fontSize: 2.5rem fontWeight: 700 body-md: fontFamily: Indie Flower fontSize: 1rem fontWeight: 400 components: button-primary: backgroundColor: "{colors.primary}" textColor: "{colors.neutral}" padding: 12px --- ## Overview Personal and creative hand-drawn landing page for a small business creative consulting firm. Ideal for landing pages, modern websites. AI-ready template. Before Canva templates and brand-in-a-box kits flattened everything into the same geometric sans-serif grid, freelancers owned their visual identity through craft. Hand-lettered logos, risograph textures, ink splatter borders — these weren't aesthetic choices, they were survival tactics. When you're competing against agencies with six-figure brand budgets, the one thing they cannot replicate is your hand. The artisanal branding movement traces back to the early 2010s letterpress revival and Etsy-era maker culture, but its roots run deeper — into zine communities, sign painting traditions, and the DIY punk ethic that said 'rough edges are the point.' Freelance illustrators and creative consultants adopted these codes not out of nostalgia but necessity. A wobbly baseline or a scanned paper texture signals something corporate design cannot: that a single human made this, deliberately, with intent. Today the tension is sharper than ever. AI-generated assets push visual homogeneity further. The handmade mark — imperfect, personal, unrepeatable — becomes the clearest signal of authorship a small creative practice can deploy. - Density: 5/10 — Balanced - Variance: 7/10 — Dynamic - Motion: 4/10 — Subtle - **Style:** Personal, Creative, Approachable - **Keywords:** creative consulting, small business, marketing, personal, creative, approachable, unique, friendly, bespoke, authentic - **Era:** 2026+ Toque Humano Digital - **Light/Dark:** ✓ Full / ✗ No ## Colors - **Azul Turquesa** (#40E0D0) — Accent highlight, links and focus states - **Amarelo Mostarda** (#FFD700) — Warning states, attention indicators - **Branco** (#FFFFFF) — Light surface, card backgrounds - **Cinza Claro** (#F0F0F0) — Secondary text, borders, muted elements - **Rosa Coral** (#FF7F50) — Decorative accent, highlight elements - **Verde Menta** (#98FB98) — Success states, positive indicators - **Roxo Lavanda** (#E6E6FA) — Accent color, emphasis elements - **Marrom Claro** (#D2B48C) — Extended palette, decorative use ## Typography - **Display / Hero:** Indie Flower — Weight 700, tight tracking, used for headline impact - **Body:** Indie Flower — Weight 400, 16px/1.6 line-height, max 72ch per line - **UI Labels / Captions:** Indie Flower — 0.875rem, weight 500, slight letter-spacing - **Monospace:** JetBrains Mono — Used for code, metadata, and technical values Scale: - Hero: clamp(2.5rem, 5vw, 4rem) - H1: 2.25rem - H2: 1.5rem - Body: 1rem / 1.6 - Small: 0.875rem ## Layout - **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding. - **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px). - **Section vertical gaps:** clamp(4rem, 8vw, 8rem). - **Hero layout:** Asymmetric composition. - **Feature sections:** Asymmetric grid with varied card sizes. No 3-equal-columns. - **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow. - **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500). ## Elevation & Depth Ilustrações de ícones desenhados à mão, tipografia que simula escrita em diário, texturas de papel amassado, bordas com efeito de lápis, micro-interações de hover com efeito de "desenho" progressivo, transições de seção com efeito de "rascunho". - **Physics:** Ease-out curves, 200-300ms duration. Smooth and predictable. - **Entry animations:** Fade + translate-Y (16px → 0) over 420ms ease-out. Staggered cascades for lists: 80ms between items. - **Hover states:** Subtle color shift + shadow adjustment over 200ms. - **Page transitions:** Fade only (200ms). - **Performance:** Only transform and opacity animated. No layout-triggering properties. ## Shapes Base corner radius: 8px. See rounded tokens in front matter for the full scale. ## Components - **Primary Button:** Subtly rounded (0.5rem) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows. - **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill. - **Cards:** Subtly rounded (0.5rem) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke. - **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels. - **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active. - **Skeletons:** Shimmer animation matching component dimensions. No circular spinners. - **Empty States:** Icon-based composition with descriptive text and action button. ## Do's and Don'ts - No emojis in UI — use icon system only (Lucide, Heroicons) - No pure black (#000000) — use off-black or charcoal variants - No oversaturated accent colors (saturation cap: 80%) - No 3-column equal-width feature layouts — use zig-zag or asymmetric grid - No `h-screen` — use `min-h-[100dvh]` - No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen" - No broken external image links — use picsum.photos or inline SVG - No generic lorem ipsum in demos - Do Ícones desenhados à mão - Do Tipografia de diário - Do Texturas de papel amassado - Do Bordas com efeito de lápis - Do Micro-interações de "desenho" - Do Transições de "rascunho". ## Use Case Landing pages, Modern websites