--- version: "alpha" name: "Conversion-Optimized" description: "Conversion-optimized landing page. Ideal for marketing, conversão, lead gen. AI-ready template." colors: primary: "#1A1A1A" secondary: "#4A4A4A" tertiary: "#0066FF" neutral: "#FFFFFF" typography: h1: fontFamily: System UI stack fontSize: 2.25rem fontWeight: 700 body-md: fontFamily: System UI stack fontSize: 1rem fontWeight: 400 label-caps: fontFamily: System UI stack fontSize: 0.75rem fontWeight: 500 --- ## Overview Conversion-optimized landing page. Ideal for marketing, conversão, lead gen. AI-ready template. The conversion-optimized page didn't emerge from design theory. It came from A/B tests. Thousands of them. By the mid-2010s, tools like Unbounce, Leadpages, and Instapage had democratized landing page creation, and with that came an obsessive culture of testing every pixel. Designers watched heatmaps like hawks. The result was a ruthless distillation: one page, one goal, one button. Everything else got stripped away. What's interesting is how this functional pressure produced a genuine aesthetic. The single-CTA philosophy forced designers to master hierarchy through typography alone — no navigation bars to lean on, no sidebar distractions. You had a headline, a subhead, maybe a form, and a button. That's it. The constraint bred clarity, and clarity bred a look: generous whitespace, editorial type scales, high-contrast CTAs floating in negative space. By the 2020s, this wasn't just landing page doctrine anymore. SaaS companies adopted it wholesale for signup flows, trial pages, even homepages. The landing page builders didn't just shape a workflow — they shaped an entire design language built on the premise that attention is finite and every element must earn its place. - Density: 3/10 — Airy - Variance: 3/10 — Restrained - Motion: 6/10 — Expressive - **Style:** Landing Page - **Keywords:** Form-focused, minimalist design, single CTA focus, high contrast, urgency elements, trust signals, social proof, clear value - **Era:** 2020s Modern - **Light/Dark:** ✓ Full / ✓ Full ## Colors - Palette derived from style keywords and era context ## Typography - **Display / Hero:** System UI stack (-apple-system, sans-serif) — Weight 700, tight tracking, used for headline impact - **Body:** System UI stack (-apple-system, sans-serif) — Weight 400, 16px/1.6 line-height, max 72ch per line - **UI Labels / Captions:** System UI stack (-apple-system, sans-serif) — 0.875rem, weight 500, slight letter-spacing - **Monospace:** JetBrains Mono — Used for code, metadata, and technical values Scale: - Hero: clamp(2.5rem, 5vw, 4rem) - H1: 2.25rem - H2: 1.5rem - Body: 1rem / 1.6 - Small: 0.875rem ## Layout - **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding. - **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px). - **Section vertical gaps:** clamp(4rem, 8vw, 8rem). - **Hero layout:** Split-screen (text left, visual right). - **Feature sections:** Zig-zag alternating text+image rows. No 3-equal-columns. - **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow. - **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500). ## Elevation & Depth Hover states on CTA (color shift, slight scale), form field focus animations, loading spinner, success feedback - **Physics:** Spring — stiffness 120, damping 20. Confident, weighted transitions. - **Entry animations:** Fade + translate-Y (16px → 0) over 480ms ease-out. Staggered cascades for lists: 100ms between items. - **Hover states:** Scale(1.03) + shadow lift over 200ms. - **Page transitions:** Fade + slide (300ms). - **Performance:** Only transform and opacity animated. No layout-triggering properties. ## Shapes Base corner radius: 8px. See rounded tokens in front matter for the full scale. ## Components - **Primary Button:** Subtly rounded (0.5rem) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows. - **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill. - **Cards:** Subtly rounded (0.5rem) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke. - **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels. - **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active. - **Skeletons:** Shimmer animation matching component dimensions. No circular spinners. - **Empty States:** Icon-based composition with descriptive text and action button. ## Do's and Don'ts - No emojis in UI — use icon system only (Lucide, Heroicons) - No decorative gradients — flat color only - No shadows heavier than 0 2px 8px rgba(0,0,0,0.08) - No pure black (#000000) — use off-black or charcoal variants - No oversaturated accent colors (saturation cap: 80%) - No 3-column equal-width feature layouts — use zig-zag or asymmetric grid - No `h-screen` — use `min-h-[100dvh]` - No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen" - No broken external image links — use picsum.photos or inline SVG - No generic lorem ipsum in demos - Do Single primary CTA visible - Do Form fields minimal (3-5) - Do Trust badges present - Do Social proof above fold - Do Mobile form optimized - Do Loading states implemented - Do A/B test ready ## Use Case Marketing, Conversion, Lead gen