---
version: "alpha"
name: "Conforto Artesanal Brasileiro"
description: "Warm and authentic landing page for an online store of handmade Brazilian furniture, inspired by Sérgio Rodrigues and Irmãos Campana. Ideal for landing pages, saas. AI-ready template."
colors:
  primary: "#8B4513"
  secondary: "#F5DEB3"
  tertiary: "#6B8E23"
  neutral: "#FFFFFF"
  surface: "#CC5500"
  accent: "#001F3F"
typography:
  h1:
    fontFamily: Playfair Display
    fontSize: 2.25rem
    fontWeight: 700
  body-md:
    fontFamily: Playfair Display
    fontSize: 1rem
    fontWeight: 400
  label-caps:
    fontFamily: Playfair Display
    fontSize: 0.75rem
    fontWeight: 500
rounded:
  sm: 8px
  md: 16px
  lg: 24px
components:
  button-primary:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.neutral}"
    rounded: "{rounded.sm}"
    padding: 12px
---

## Overview

Warm and authentic landing page for an online store of handmade Brazilian furniture, inspired by Sérgio Rodrigues and Irmãos Campana. Ideal for landing pages, saas. AI-ready template. Brazilian furniture design never asked permission. Sergio Rodrigues built the Mole chair in 1957 — leather slung over jacaranda like a hammock that decided to stay indoors — and suddenly the world noticed that comfort could carry intellectual weight. His work proved that tropical informality wasn't the absence of rigor. It was a different kind of rigor entirely.

Then the Campana Brothers arrived and broke the remaining rules. Favela chairs from scrap wood. Vermelha seats woven from hundreds of meters of rope. They treated craft as provocation, not nostalgia. The hand wasn't precious — it was urgent.

This lineage matters for digital brand presence because it establishes a specific tension: warmth without softness, craft without preciousness, comfort without laziness. When a furniture brand carries this DNA into screens, the design system must hold that same contradiction. Generous whitespace that still feels intentional. Textures that reference the hand without cosplaying rusticity. Typography that breathes like wood grain — organic rhythm, structural confidence.

- Density: 5/10 — Balanced
- Variance: 4/10 — Moderate
- Motion: 4/10 — Subtle

- **Style:** Warm, Authentic, Crafted, Comfortable
- **Keywords:** handmade furniture, Brazilian design, comfort, authentic, crafted, natural materials, robust, unique, cozy, inviting
- **Era:** 2026+ Design Afetivo
- **Light/Dark:** ✓ Full / ✗ No

## Colors

- **Marrom Madeira** (#8B4513) — Primary surface or dominant color
- **Bege Palha** (#F5DEB3) — Secondary surface or text color
- **Verde Oliva** (#6B8E23) — Supporting palette color
- **Branco** (#FFFFFF) — Light surface, card backgrounds
- **Laranja Queimado** (#CC5500) — Warm accent, call-to-action secondary
- **Azul Profundo** (#001F3F) — Primary background surface
- **Cinza Concreto** (#A9A9A9) — Secondary text, borders, muted elements
- **Preto** (#000000) — Deep contrast surface


## Typography

- **Display / Hero:** Playfair Display — Weight 700, tight tracking, used for headline impact
- **Body:** Playfair Display — Weight 400, 16px/1.6 line-height, max 72ch per line
- **UI Labels / Captions:** Playfair Display — 0.875rem, weight 500, slight letter-spacing
- **Monospace:** JetBrains Mono — Used for code, metadata, and technical values

Scale:
- Hero: clamp(2.5rem, 5vw, 4rem)
- H1: 2.25rem
- H2: 1.5rem
- Body: 1rem / 1.6
- Small: 0.875rem


## Layout

- **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding.
- **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px).
- **Section vertical gaps:** clamp(4rem, 8vw, 8rem).
- **Hero layout:** Split-screen (text left, visual right).
- **Feature sections:** Zig-zag alternating text+image rows. No 3-equal-columns.
- **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow.
- **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500).


## Elevation & Depth

Texturas de madeira, couro e palha em elementos de UI, tipografia serifada robusta e sans-serif orgânica, fotografias de móveis em ambientes aconchegantes, micro-interações de hover com destaque de textura ou detalhe do material, transições de seção suaves e com efeito de "montagem" de peças.

- **Physics:** Ease-out curves, 200-300ms duration. Smooth and predictable.
- **Entry animations:** Fade + translate-Y (16px → 0) over 420ms ease-out. Staggered cascades for lists: 80ms between items.
- **Hover states:** Subtle color shift + shadow adjustment over 200ms.
- **Page transitions:** Fade only (200ms).
- **Performance:** Only transform and opacity animated. No layout-triggering properties.


## Shapes

Base corner radius: 8px. See rounded tokens in front matter for the full scale.


## Components

- **Primary Button:** Rounded (8px) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows.
- **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill.
- **Cards:** Rounded (8px) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke.
- **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels.
- **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active.
- **Skeletons:** Shimmer animation matching component dimensions. No circular spinners.
- **Empty States:** Icon-based composition with descriptive text and action button.


## Do's and Don'ts

- No emojis in UI — use icon system only (Lucide, Heroicons)
- No pure black (#000000) — use off-black or charcoal variants
- No oversaturated accent colors (saturation cap: 80%)
- No 3-column equal-width feature layouts — use zig-zag or asymmetric grid
- No `h-screen` — use `min-h-[100dvh]`
- No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen"
- No broken external image links — use picsum.photos or inline SVG
- No generic lorem ipsum in demos

- Do Paleta de cores brasileira verificada
- Do Elementos orgânicos/naturais presentes
- Do Autenticidade cultural brasileira verificada
- Do Atmosfera acolhedora e calorosa verificada
- Do Texturas artesanais/rústicas aplicadas
- Do Tipografia hierárquica clara
- Do Responsividade mobile verificada
- Do Contraste WCAG AA verificado
- Do Conteúdo em PT-BR verificado


## Use Case

Landing pages, SaaS

<!-- Source: https://designmd.app/library/conforto-artesanal-brasileiro · designmd.app -->
