--- version: "alpha" name: "Coastal Commerce" description: "Coastal-inspired e-commerce UI using navy, driftwood beige, and pale ocean blues. Ideal for e-commerce de moda praia, lojas de surf e lifestyle, produtos artesanais costeiros, decoração náutica. AI-ready template." colors: primary: "#263C59" secondary: "#E6DED4" tertiary: "#AFC3D4" neutral: "#C8D9E6" surface: "#6D89A6" accent: "#1B2735" typography: h1: fontFamily: System UI stack fontSize: 2.25rem fontWeight: 700 body-md: fontFamily: System UI stack fontSize: 1rem fontWeight: 400 label-caps: fontFamily: System UI stack fontSize: 0.75rem fontWeight: 500 rounded: sm: 12px md: 24px lg: 36px components: button-primary: backgroundColor: "{colors.primary}" textColor: "{colors.neutral}" rounded: "{rounded.sm}" padding: 12px --- ## Overview Coastal-inspired e-commerce UI using navy, driftwood beige, and pale ocean blues. Ideal for e-commerce de moda praia, lojas de surf e lifestyle, produtos artesanais costeiros, decoração náutica. AI-ready template. Coastal commerce design didn't emerge from fashion or tech — it came from surf shop culture and the mail-order catalogs of the late '80s. Patagonia, Billabong, and Rip Curl built visual languages around horizontal imagery long before e-commerce existed. Wide landscape photography, minimal text overlays, and that specific ratio of whitespace to product that makes everything feel unhurried. The digital translation happened awkwardly at first. Early coastal e-commerce sites crammed products into grids that killed the vibe entirely. The breakthrough was horizontal scrolling blocks — borrowed from editorial magazine layouts — that finally let product photography breathe the way it does in a physical lookbook. Brands like Saturdays NYC and Outerknown proved you could sell online without sacrificing the spatial generosity that coastal aesthetics demand. What we're seeing now is the maturation of that language. The horizontal block isn't decorative anymore — it's structural. It creates rhythm, controls pacing, and gives the customer permission to browse slowly. That's the whole point of coastal commerce: you're not rushing anyone. - Density: 3/10 — Airy - Variance: 3/10 — Restrained - Motion: 4/10 — Subtle - **Style:** General - **Keywords:** costeiro premium, e-commerce clean, blocos horizontais, contraste controlado, fotografia de produtos em ambiente de praia - **Era:** Modern Coastal Retail - **Light/Dark:** ✓ Full / ◐ Partial ## Colors - **Deep Current** (#263C59) — Primary surface or dominant color - **Driftwood Pale** (#E6DED4) — Secondary surface or text color - **Ocean Pearl** (#AFC3D4) — Supporting palette color - **Seafoam Cloud** (#C8D9E6) — Extended palette, decorative use - **Coastal Slate** (#6D89A6) — Extended palette, decorative use - **Detalhes escuros** (#1B2735) — Deep contrast surface ## Typography - **Display / Hero:** System UI stack (-apple-system, sans-serif) — Weight 700, tight tracking, used for headline impact - **Body:** System UI stack (-apple-system, sans-serif) — Weight 400, 16px/1.6 line-height, max 72ch per line - **UI Labels / Captions:** System UI stack (-apple-system, sans-serif) — 0.875rem, weight 500, slight letter-spacing - **Monospace:** JetBrains Mono — Used for code, metadata, and technical values Scale: - Hero: clamp(2.5rem, 5vw, 4rem) - H1: 2.25rem - H2: 1.5rem - Body: 1rem / 1.6 - Small: 0.875rem ## Layout - **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding. - **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px). - **Section vertical gaps:** clamp(4rem, 8vw, 8rem). - **Hero layout:** Split-screen (text left, visual right). - **Feature sections:** Zig-zag alternating text+image rows. No 3-equal-columns. - **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow. - **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500). ## Elevation & Depth Cards horizontais de produto, linhas finas em Coastal Slate, sombras em soft drop, botões com Deep Current sólido, tags e badges em Driftwood Pale - **Physics:** Ease-out curves, 200-300ms duration. Smooth and predictable. - **Entry animations:** Fade + translate-Y (16px → 0) over 420ms ease-out. Staggered cascades for lists: 80ms between items. - **Hover states:** Subtle color shift + shadow adjustment over 200ms. - **Page transitions:** Fade only (200ms). - **Performance:** Only transform and opacity animated. No layout-triggering properties. ## Shapes Base corner radius: 12px. See rounded tokens in front matter for the full scale. ## Components - **Primary Button:** Rounded (12px) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows. - **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill. - **Cards:** Rounded (12px) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke. - **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels. - **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active. - **Skeletons:** Shimmer animation matching component dimensions. No circular spinners. - **Empty States:** Icon-based composition with descriptive text and action button. ## Do's and Don'ts - No emojis in UI — use icon system only (Lucide, Heroicons) - No pure black (#000000) — use off-black or charcoal variants - No oversaturated accent colors (saturation cap: 80%) - No 3-column equal-width feature layouts — use zig-zag or asymmetric grid - No `h-screen` — use `min-h-[100dvh]` - No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen" - No broken external image links — use picsum.photos or inline SVG - No generic lorem ipsum in demos - Do Cards de produto horizontais com foto + info - Do Uso de Driftwood Pale como fundo de seções claras - Do Botões principais em Deep Current com texto branco - Do Linhas divisórias finas em Coastal Slate - Do Destaques de preço ou selo em Ocean Pearl ## Use Case Beachwear e-commerce, Surf and lifestyle stores, Coastal artisan products, Nautical decor