--- version: "alpha" name: "Clay Artisanal Swatch" description: "Clay-inspired artisanal landing page. Ideal for b2b criativo, agências, plataformas de dados, ferramentas de enriquecimento. AI-ready template." colors: primary: "#faf9f7" secondary: "#000000" tertiary: "#ffffff" neutral: "#dad4c8" surface: "#84e7a5" accent: "#3bd3fd" typography: h1: fontFamily: system-ui fontSize: 2.25rem fontWeight: 700 body-md: fontFamily: system-ui fontSize: 1rem fontWeight: 400 label-caps: fontFamily: system-ui fontSize: 0.75rem fontWeight: 500 rounded: sm: 24px md: 48px lg: 72px components: button-primary: backgroundColor: "{colors.primary}" textColor: "{colors.neutral}" rounded: "{rounded.sm}" padding: 12px --- ## Overview Clay-inspired artisanal landing page. Ideal for b2b criativo, agências, plataformas de dados, ferramentas de enriquecimento. AI-ready template. Clay has been humanity's first design medium since before we had the word 'design.' Mesopotamian potters weren't thinking about brand palettes — they were pulling ochres, terracottas, and slate grays directly from the earth beneath their feet. The colors weren't chosen; they were discovered. Every kiln firing was a collaboration between intention and accident, producing tones that no Pantone book could standardize. The artisanal swatch tradition emerged properly in 18th-century European ceramics workshops, where master potters kept physical clay tiles — test swatches — mounted on workshop walls. These weren't decorative. They were functional references, each one fired at different temperatures, recording how raw earth transformed under heat. The imperfection was the point. What makes clay palettes endure in contemporary design is their refusal to be synthetic. When digital interfaces flatten everything into uniform hex codes, a clay-derived palette carries geological memory. The warmth isn't manufactured — it's inherited from millennia of hands shaping earth into meaning. - Density: 5/10 — Balanced - Variance: 4/10 — Moderate - Motion: 4/10 — Subtle - **Style:** Warm Cream Canvas, Named Swatch Palette, Playful Hover Animations, Roobert Font, Dashed Borders - **Keywords:** clay, artisanal, swatch palette, warm cream, Roobert, OpenType ss01 ss03, playful hover, rotateZ, hard offset shadow, dashed borders, Space Mono - **Era:** 2024-2026 Artisanal B2B - **Light/Dark:** ✓ Full / ✗ Not Recommended ## Colors - **Creme Quente** (#faf9f7) — Primary surface or dominant color - **Preto** (#000000) — Dark surface, primary background - **Branco** (#ffffff) — Light surface, card backgrounds - **Borda Oat** (#dad4c8) — Supporting palette color - **Matcha** (#84e7a5) — Extended palette, decorative use - **Slushie** (#3bd3fd) — Extended palette, decorative use - **Lemon** (#fbbd41) — Extended palette, decorative use - **Ube** (#c1b0ff) — Extended palette, decorative use ## Typography - **Display / Hero:** system-ui — Weight 700, tight tracking, used for headline impact - **Body:** system-ui — Weight 400, 16px/1.6 line-height, max 72ch per line - **UI Labels / Captions:** system-ui — 0.875rem, weight 500, slight letter-spacing - **Monospace:** JetBrains Mono — Used for code, metadata, and technical values Scale: - Hero: clamp(2.5rem, 5vw, 4rem) - H1: 2.25rem - H2: 1.5rem - Body: 1rem / 1.6 - Small: 0.875rem ## Layout - **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding. - **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px). - **Section vertical gaps:** clamp(4rem, 8vw, 8rem). - **Hero layout:** Split-screen (text left, visual right). - **Feature sections:** Zig-zag alternating text+image rows. No 3-equal-columns. - **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow. - **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500). ## Elevation & Depth Canvas creme quente (#faf9f7) como papel artesanal. Paleta de swatches nomeados como sabores: Matcha verde, Slushie cyan, Lemon dourado, Ube roxo, Pomegranate rosa. Roobert com 5 OpenType stylistic sets (ss01, ss03, ss10, ss11, ss12). Hover playful: rotateZ(-8deg) + translateY(-80%) + hard offset shadow (-7px 7px). Bordas oat quentes (#dad4c8) + bordas dashed misturadas. Radius generoso: 24px cards, 40px seções, 1584px pills. Sombra multi-camada com inset highlight. Space Mono para labels técnicos. - **Physics:** Ease-out curves, 200-300ms duration. Smooth and predictable. - **Entry animations:** Fade + translate-Y (16px → 0) over 420ms ease-out. Staggered cascades for lists: 80ms between items. - **Hover states:** Subtle color shift + shadow adjustment over 200ms. - **Page transitions:** Fade only (200ms). - **Performance:** Only transform and opacity animated. No layout-triggering properties. ## Shapes Base corner radius: 24px. See rounded tokens in front matter for the full scale. ## Components - **Primary Button:** Pill-shaped (9999px) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows. - **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill. - **Cards:** Pill-shaped (9999px) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke. - **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels. - **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active. - **Skeletons:** Shimmer animation matching component dimensions. No circular spinners. - **Empty States:** Icon-based composition with descriptive text and action button. ## Do's and Don'ts - No emojis in UI — use icon system only (Lucide, Heroicons) - No pure black (#000000) — use off-black or charcoal variants - No oversaturated accent colors (saturation cap: 80%) - No 3-column equal-width feature layouts — use zig-zag or asymmetric grid - No `h-screen` — use `min-h-[100dvh]` - No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen" - No broken external image links — use picsum.photos or inline SVG - No generic lorem ipsum in demos - Do Canvas creme #faf9f7 - Do Swatch palette nomeado - Do Roobert com 5 OpenType sets - Do Hover rotateZ(-8deg) + hard shadow - Do Bordas oat + dashed - Do Radius generoso 24-40px - Do Space Mono labels - Do Responsivo ## Use Case B2B criativo, Agencies, Platforms de dados, Tools de enriquecimento