--- version: "alpha" name: "Artesanato Orgânico e Acolhedor" description: "Design an organic and warm hand-drawn landing page for an online craft store. Ideal for landing pages, modern websites. AI-ready template." colors: primary: "#F5F5DC" secondary: "#6B8E23" tertiary: "#CC5500" neutral: "#FFFFFF" surface: "#87CEEB" accent: "#E0BBE4" typography: h1: fontFamily: Dancing Script fontSize: 2.5rem fontWeight: 700 body-md: fontFamily: Dancing Script fontSize: 1rem fontWeight: 400 components: button-primary: backgroundColor: "{colors.primary}" textColor: "{colors.neutral}" padding: 12px --- ## Overview Design an organic and warm hand-drawn landing page for an online craft store. Ideal for landing pages, modern websites. AI-ready template. The handmade web didn't arrive with a manifesto. It seeped in through Etsy storefronts circa 2008—sellers who refused templated perfection, opting instead for photographed kraft paper textures, hand-lettered logos exported as slightly-rough PNGs, and color palettes pulled from drying ceramics. This was a deliberate rejection. While SaaS companies chased pixel-perfect minimalism, artisan sellers built pages that felt touched. Imperfect. Warm. The aesthetic codified quickly: organic shapes over geometric grids, muted earth tones over corporate blue, visible texture over flat planes. Typography leaned into serifs with personality—not Didot-elegant but Vollkorn-sturdy, or hand-drawn scripts that wobbled just enough. Illustrations replaced stock photography. Borders got rounded past comfortable into blob territory. What matters historically is the intent: these weren't lo-fi choices born from limitation. They were anti-industrial statements. Every uneven edge said 'a person made this.' Every warm shadow said 'this isn't Amazon.' The craft web proved that digital interfaces could carry material honesty—that screens could feel like they smelled of linseed oil and sawdust. - Density: 5/10 — Balanced - Variance: 8/10 — Expressive - Motion: 4/10 — Subtle - **Style:** Organic, Warm, Authentic - **Keywords:** handmade, craft, artisan, organic, warm, authentic, unique, natural, cozy, friendly - **Era:** 2026+ Valor Artesanal - **Light/Dark:** ✓ Full / ✗ No ## Colors - **Bege** (#F5F5DC) — Primary surface or dominant color - **Verde Oliva** (#6B8E23) — Secondary surface or text color - **Laranja Queimado** (#CC5500) — Warm accent, call-to-action secondary - **Branco** (#FFFFFF) — Light surface, card backgrounds - **Azul Celeste** (#87CEEB) — Secondary accent - **Rosa Antigo** (#E0BBE4) — Decorative accent, highlight elements - **Marrom Terra** (#8B4513) — Extended palette, decorative use - **Cinza Pedra** (#A9A9A9) — Secondary text, borders, muted elements ## Typography - **Display / Hero:** Dancing Script — Weight 700, tight tracking, used for headline impact - **Body:** Dancing Script — Weight 400, 16px/1.6 line-height, max 72ch per line - **UI Labels / Captions:** Dancing Script — 0.875rem, weight 500, slight letter-spacing - **Monospace:** JetBrains Mono — Used for code, metadata, and technical values Scale: - Hero: clamp(2.5rem, 5vw, 4rem) - H1: 2.25rem - H2: 1.5rem - Body: 1rem / 1.6 - Small: 0.875rem ## Layout - **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding. - **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px). - **Section vertical gaps:** clamp(4rem, 8vw, 8rem). - **Hero layout:** Asymmetric composition. - **Feature sections:** Asymmetric grid with varied card sizes. No 3-equal-columns. - **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow. - **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500). ## Elevation & Depth Elementos de design que simulam texturas naturais (madeira, tecido), tipografia que remete a caligrafia, ilustrações orgânicas e imperfeitas, bordas com acabamento manual, micro-interações de hover com efeito de "toque artesanal", transições de seção suaves e naturais. - **Physics:** Ease-out curves, 200-300ms duration. Smooth and predictable. - **Entry animations:** Fade + translate-Y (16px → 0) over 420ms ease-out. Staggered cascades for lists: 80ms between items. - **Hover states:** Subtle color shift + shadow adjustment over 200ms. - **Page transitions:** Fade only (200ms). - **Performance:** Only transform and opacity animated. No layout-triggering properties. ## Shapes Base corner radius: 8px. See rounded tokens in front matter for the full scale. ## Components - **Primary Button:** Subtly rounded (0.5rem) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows. - **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill. - **Cards:** Subtly rounded (0.5rem) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke. - **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels. - **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active. - **Skeletons:** Shimmer animation matching component dimensions. No circular spinners. - **Empty States:** Icon-based composition with descriptive text and action button. ## Do's and Don'ts - No emojis in UI — use icon system only (Lucide, Heroicons) - No pure black (#000000) — use off-black or charcoal variants - No oversaturated accent colors (saturation cap: 80%) - No 3-column equal-width feature layouts — use zig-zag or asymmetric grid - No `h-screen` — use `min-h-[100dvh]` - No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen" - No broken external image links — use picsum.photos or inline SVG - No generic lorem ipsum in demos - Do Texturas naturais - Do Tipografia caligráfica - Do Ilustrações orgânicas - Do Bordas com acabamento manual - Do Micro-interações de "toque artesanal" - Do Transições suaves e naturais. ## Use Case Landing pages, Modern websites