---
version: "alpha"
name: "Aprendizado Criativo Artesanal"
description: "Creative and engaging hand-drawn landing page for an online art and creativity course platform. Ideal for landing pages, modern websites. AI-ready template."
colors:
  primary: "#98FB98"
  secondary: "#E6E6FA"
  tertiary: "#FFFACD"
  neutral: "#FFFFFF"
  surface: "#87CEEB"
  accent: "#FFDAB9"
typography:
  h1:
    fontFamily: Gochi Hand
    fontSize: 2.5rem
    fontWeight: 700
  body-md:
    fontFamily: Gochi Hand
    fontSize: 1rem
    fontWeight: 400
components:
  button-primary:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.neutral}"
    padding: 12px
---

## Overview

Creative and engaging hand-drawn landing page for an online art and creativity course platform. Ideal for landing pages, modern websites. AI-ready template. Creative learning platforms faced a peculiar design tension from the start: how do you sell creativity without looking like a corporate training portal? Skillshare cracked it early — dark backgrounds, generous whitespace, student work front and center. The platform itself receded. Domestika pushed further into editorial territory, treating each course page like a magazine spread. Cinematic thumbnails. Instructor portraits shot with intention. Typography that breathed.

The shift mattered. Earlier online education design borrowed from academia — structured, grid-heavy, information-dense. Coursera and Udemy optimized for catalog browsing, not inspiration. Creative platforms rejected that. They understood their audience wasn't shopping for credentials. They were shopping for transformation. The design had to feel like possibility, not obligation.

What emerged was a visual language where student outcomes became the hero content, instructors were positioned as working artists rather than teachers, and the interface stayed deliberately minimal — almost gallery-like. The message was clear: this space belongs to makers, not institutions.

- Density: 5/10 — Balanced
- Variance: 8/10 — Expressive
- Motion: 4/10 — Subtle

- **Style:** Creative, Engaging, Educational
- **Keywords:** art courses, creativity, learning, hand-drawn, engaging, educational, artistic, inspiring, community, expressive
- **Era:** 2026+ Inspiração Digital
- **Light/Dark:** ✓ Full / ✗ No

## Colors

- **Verde Menta** (#98FB98) — Primary surface or dominant color
- **Roxo Lavanda** (#E6E6FA) — Accent color, emphasis elements
- **Amarelo Pastel** (#FFFACD) — Warning states, attention indicators
- **Branco** (#FFFFFF) — Light surface, card backgrounds
- **Azul Céu** (#87CEEB) — Secondary accent
- **Rosa Pêssego** (#FFDAB9) — Decorative accent, highlight elements
- **Marrom Claro** (#D2B48C) — Extended palette, decorative use
- **Cinza Lápis** (#A9A9A9) — Secondary text, borders, muted elements


## Typography

- **Display / Hero:** Gochi Hand — Weight 700, tight tracking, used for headline impact
- **Body:** Gochi Hand — Weight 400, 16px/1.6 line-height, max 72ch per line
- **UI Labels / Captions:** Gochi Hand — 0.875rem, weight 500, slight letter-spacing
- **Monospace:** JetBrains Mono — Used for code, metadata, and technical values

Scale:
- Hero: clamp(2.5rem, 5vw, 4rem)
- H1: 2.25rem
- H2: 1.5rem
- Body: 1rem / 1.6
- Small: 0.875rem


## Layout

- **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding.
- **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px).
- **Section vertical gaps:** clamp(4rem, 8vw, 8rem).
- **Hero layout:** Asymmetric composition.
- **Feature sections:** Asymmetric grid with varied card sizes. No 3-equal-columns.
- **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow.
- **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500).


## Elevation & Depth

Ilustrações de elementos de arte (pincéis, tintas) desenhadas à mão, tipografia que simula escrita artística, texturas de tela e aquarela, bordas com efeito de pincelada, micro-interações de hover com animações de "esboço", transições de seção com efeito de "tela em branco".

- **Physics:** Ease-out curves, 200-300ms duration. Smooth and predictable.
- **Entry animations:** Fade + translate-Y (16px → 0) over 420ms ease-out. Staggered cascades for lists: 80ms between items.
- **Hover states:** Subtle color shift + shadow adjustment over 200ms.
- **Page transitions:** Fade only (200ms).
- **Performance:** Only transform and opacity animated. No layout-triggering properties.


## Shapes

Base corner radius: 8px. See rounded tokens in front matter for the full scale.


## Components

- **Primary Button:** Subtly rounded (0.5rem) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows.
- **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill.
- **Cards:** Subtly rounded (0.5rem) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke.
- **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels.
- **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active.
- **Skeletons:** Shimmer animation matching component dimensions. No circular spinners.
- **Empty States:** Icon-based composition with descriptive text and action button.


## Do's and Don'ts

- No emojis in UI — use icon system only (Lucide, Heroicons)
- No pure black (#000000) — use off-black or charcoal variants
- No oversaturated accent colors (saturation cap: 80%)
- No 3-column equal-width feature layouts — use zig-zag or asymmetric grid
- No `h-screen` — use `min-h-[100dvh]`
- No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen"
- No broken external image links — use picsum.photos or inline SVG
- No generic lorem ipsum in demos

- Do Ilustrações de elementos de arte
- Do Tipografia artística
- Do Texturas de tela/aquarela
- Do Bordas com efeito de pincelada
- Do Micro-interações de "esboço"
- Do Transições de "tela em branco".


## Use Case

Landing pages, Modern websites

<!-- Source: https://designmd.app/library/aprendizado-criativo-artesanal · designmd.app -->
