--- version: "alpha" name: "Airbnb Coral Marketplace" description: "Design an Airbnb-inspired warm marketplace landing page. Ideal for marketplaces, viagens, plataformas de hospedagem, e-commerce experiencial. AI-ready template." colors: primary: "#ffffff" secondary: "#222222" tertiary: "#ff385c" neutral: "#f2f2f2" surface: "#3f3f3f" accent: "#6a6a6a" typography: h1: fontFamily: system-ui fontSize: 2.25rem fontWeight: 700 body-md: fontFamily: system-ui fontSize: 1rem fontWeight: 400 label-caps: fontFamily: system-ui fontSize: 0.75rem fontWeight: 500 rounded: sm: 8px md: 16px lg: 24px components: button-primary: backgroundColor: "{colors.primary}" textColor: "{colors.neutral}" rounded: "{rounded.sm}" padding: 12px --- ## Overview Design an Airbnb-inspired warm marketplace landing page. Ideal for marketplaces, viagens, plataformas de hospedagem, e-commerce experiencial. AI-ready template. Airbnb's design system didn't emerge from a rebrand exercise or a design trends mood board. It came from operational pain. By 2016, the product had grown into a sprawling mess of inconsistent patterns across web, iOS, and Android — different teams shipping different interpretations of the same components. The DLS (Design Language System) was their first serious attempt at unification, but Coral represents the maturation of that thinking into something far more ambitious. Coral is fundamentally a marketplace design system, which means it has to solve problems most design systems never face: trust between strangers, complex multi-party flows, and the tension between host and guest experiences that share the same interface. The system had to encode hospitality — warmth, approachability, clarity — without sacrificing the transactional efficiency a booking platform demands. What makes Coral genuinely interesting is how it treats illustration, photography, and motion as first-class citizens rather than decorative afterthoughts. The rounded forms, the Cereal typeface, the deliberate softness — these aren't aesthetic choices, they're trust-building mechanisms. Every visual decision serves the goal of making strangers comfortable enough to sleep in each other's homes. - Density: 5/10 — Balanced - Variance: 4/10 — Moderate - Motion: 4/10 — Subtle - **Style:** Warm White Canvas, Rausch Red Accent, Cereal VF Variable Font, Three-Layer Shadows, Photography-First - **Keywords:** airbnb, coral, marketplace, Rausch Red, Cereal VF, three-layer shadows, warm near-black, circular controls, photography-first, palette tokens - **Era:** 2024-2026 Travel Marketplace - **Light/Dark:** ✓ Full / ✗ Not Recommended ## Colors - **Branco** (#ffffff) — Light surface, card backgrounds - **Near Black** (#222222) — Dark surface, primary background - **Rausch Red** (#ff385c) — Error states, destructive actions - **Light Surface** (#f2f2f2) — Supporting palette color - **Focused Gray** (#3f3f3f) — Secondary text, borders, muted elements - **Secondary Gray** (#6a6a6a) — Secondary text, borders, muted elements - **Border Gray** (#c1c1c1) — Secondary text, borders, muted elements - **Luxe Purple** (#460479) — Accent color, emphasis elements ## Typography - **Display / Hero:** system-ui — Weight 700, tight tracking, used for headline impact - **Body:** system-ui — Weight 400, 16px/1.6 line-height, max 72ch per line - **UI Labels / Captions:** system-ui — 0.875rem, weight 500, slight letter-spacing - **Monospace:** JetBrains Mono — Used for code, metadata, and technical values Scale: - Hero: clamp(2.5rem, 5vw, 4rem) - H1: 2.25rem - H2: 1.5rem - Body: 1rem / 1.6 - Small: 0.875rem ## Layout - **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding. - **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px). - **Section vertical gaps:** clamp(4rem, 8vw, 8rem). - **Hero layout:** Split-screen (text left, visual right). - **Feature sections:** Zig-zag alternating text+image rows. No 3-equal-columns. - **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow. - **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500). ## Elevation & Depth Canvas branco puro com Rausch Red (#ff385c) como acento singular icônico. Texto near-black quente (#222222) — nunca preto puro. Cereal VF variable font com terminais arredondados quentes, pesos 500-700. Sombras three-layer: ring (0.02) + soft blur (0.04) + primary lift (0.1). Radius generoso: 8px botões, 14px badges, 20px cards, 32px large, 50% circular. Controles circulares (50%) para carrosséis. Fotografia como conteúdo primário. Letter-spacing negativo (-0.18px a -0.44px) em headings para intimidade. - **Physics:** Ease-out curves, 200-300ms duration. Smooth and predictable. - **Entry animations:** Fade + translate-Y (16px → 0) over 420ms ease-out. Staggered cascades for lists: 80ms between items. - **Hover states:** Subtle color shift + shadow adjustment over 200ms. - **Page transitions:** Fade only (200ms). - **Performance:** Only transform and opacity animated. No layout-triggering properties. ## Shapes Base corner radius: 8px. See rounded tokens in front matter for the full scale. ## Components - **Primary Button:** Rounded (8px buttons) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows. - **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill. - **Cards:** Rounded (8px buttons) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke. - **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels. - **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active. - **Skeletons:** Shimmer animation matching component dimensions. No circular spinners. - **Empty States:** Icon-based composition with descriptive text and action button. ## Do's and Don'ts - No emojis in UI — use icon system only (Lucide, Heroicons) - No pure black (#000000) — use off-black or charcoal variants - No oversaturated accent colors (saturation cap: 80%) - No 3-column equal-width feature layouts — use zig-zag or asymmetric grid - No `h-screen` — use `min-h-[100dvh]` - No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen" - No broken external image links — use picsum.photos or inline SVG - No generic lorem ipsum in demos - Do Canvas branco com Rausch Red - Do Texto near-black #222222 - Do Variable font 500-700 - Do Sombras three-layer - Do Radius generoso 8-50% - Do Controles circulares - Do Fotografia-first - Do Tracking negativo headings - Do Responsivo ## Use Case Marketplaces, Viagens, Platforms de hospedagem, E-commerce experiencial