--- version: "alpha" name: "3D Product Preview" description: "3D product preview interface. Ideal for landing pages, saas. AI-ready template." colors: primary: "#E8E8E8" secondary: "#FFFFFF" typography: h1: fontFamily: System UI stack fontSize: 2.25rem fontWeight: 700 body-md: fontFamily: System UI stack fontSize: 1rem fontWeight: 400 label-caps: fontFamily: System UI stack fontSize: 0.75rem fontWeight: 500 components: button-primary: backgroundColor: "{colors.primary}" padding: 12px --- ## Overview 3D product preview interface. Ideal for landing pages, saas. AI-ready template. Static product photography had a good run. Decades of carefully lit hero shots, multiple angles, maybe a zoom-in on stitching. Then Apple dropped AR Quick Look in 2018 and everything shifted. Suddenly customers could place a MacBook on their desk before buying it. Shopify followed hard — integrating 3D models directly into product pages, reporting 94% higher conversion rates on listings with interactive previews. The writing was on the wall. Google's model-viewer web component democratized the whole thing. No WebGL expertise required. Drop a GLB file, add a tag, get a rotatable, zoomable 3D preview that works everywhere — phones included. By 2024, Shopify stores with 3D assets saw 40% fewer returns on furniture and apparel. The ROI argument was settled. Now we're past the novelty phase. 3D product viewers aren't experimental — they're infrastructure. The question isn't whether to use them, but how to implement them without tanking performance or confusing users who just want to see the damn shoe from the back. - Density: 5/10 — Balanced - Variance: 4/10 — Moderate - Motion: 8/10 — Cinematic - **Style:** 3D, Product-Focused, Interactive, E-commerce - **Keywords:** 360 product view, rotatable, zoomable, touch-to-spin, AR preview, product configurator, interactive 3D model - **Era:** 2025+ E-commerce 3D - **Light/Dark:** ◐ Partial / ◐ Partial ## Colors - **Soft Grey** (#E8E8E8) — Secondary text, borders, muted elements - **Pure White** (#FFFFFF) — Light surface, card backgrounds ## Typography - **Display / Hero:** System UI stack (-apple-system, sans-serif) — Weight 700, tight tracking, used for headline impact - **Body:** System UI stack (-apple-system, sans-serif) — Weight 400, 16px/1.6 line-height, max 72ch per line - **UI Labels / Captions:** System UI stack (-apple-system, sans-serif) — 0.875rem, weight 500, slight letter-spacing - **Monospace:** JetBrains Mono — Used for code, metadata, and technical values Scale: - Hero: clamp(2.5rem, 5vw, 4rem) - H1: 2.25rem - H2: 1.5rem - Body: 1rem / 1.6 - Small: 0.875rem ## Layout - **Grid:** CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding. - **Spacing rhythm:** Balanced. Base unit: 0.5rem (8px). - **Section vertical gaps:** clamp(4rem, 8vw, 8rem). - **Hero layout:** Split-screen (text left, visual right). - **Feature sections:** Zig-zag alternating text+image rows. No 3-equal-columns. - **Mobile collapse:** All multi-column layouts collapse below 768px. No horizontal overflow. - **z-index contract:** base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500). ## Elevation & Depth Drag-to-rotate, pinch-to-zoom, spin animation, AR placement, material switching, smooth orbit controls - **Physics:** Spring — stiffness 120, damping 20. Confident, weighted transitions. - **Entry animations:** Fade + translate-Y (16px → 0) over 540ms ease-out. Staggered cascades for lists: 120ms between items. - **Hover states:** Scale(1.03) + shadow lift over 200ms. - **Page transitions:** Fade + slide (300ms). - **Performance:** Only transform and opacity animated. No layout-triggering properties. ## Shapes Base corner radius: 8px. See rounded tokens in front matter for the full scale. ## Components - **Primary Button:** Subtly rounded (0.5rem) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows. - **Secondary / Ghost Button:** Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill. - **Cards:** Subtly rounded (0.5rem) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke. - **Inputs:** Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels. - **Navigation:** Primary surface background. Active item: accent color indicator. Font weight 500 when active. - **Skeletons:** Shimmer animation matching component dimensions. No circular spinners. - **Empty States:** Icon-based composition with descriptive text and action button. ## Do's and Don'ts - No emojis in UI — use icon system only (Lucide, Heroicons) - No pure black (#000000) — use off-black or charcoal variants - No oversaturated accent colors (saturation cap: 80%) - No 3-column equal-width feature layouts — use zig-zag or asymmetric grid - No `h-screen` — use `min-h-[100dvh]` - No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen" - No broken external image links — use picsum.photos or inline SVG - No generic lorem ipsum in demos - Do 3D model loads fast - Do Rotation smooth - Do Zoom works (pinch/scroll) - Do AR button functional - Do Colors switchable - Do Mobile touch works ## Use Case Landing pages, SaaS